A Call to Action

A call to action (CTA) is a request that prompts you to act. CTA's use words like "Add to Cart," "Download Now," "Shop Online," "Sign Up," and more. Any CTA should visually stand out and use action-oriented terms to motivate visitors. A CTA should be prominent and help guide visitors to a specific activity.

Bright colors make a CTA stand out. A red box, yellow ellipse, or orange triangle draws attention to your prompt. A distinct prompt is more important than the actual color. A prominent call to action guides visitors through the sales process.

A strong CTA can boost immediate purchases, lead consumers to information, encourage newsletter sign-ups, and more. A personal injury Lawyer could use "Get What You Deserve" as a call to action. A mechanic could use "Fix It Now" as a prompt.

Banners, buttons, pop-ups, forms, and slide-ins are a few tools used to present CTA's on websites. A properly placed CTA can help build a customer base and propel web traffic. Avoid emotional blackmail. Stay away from calls to action like "Only three left, Act Now!" There is a difference between creating urgency and creating stress. Threatening that a visitor will miss out on a great deal does not convey a positive message.

Your CTA should match the tone of your brand. A law firm should avoid a button that says, "Let's sue that dude." However, a surf shop could utilize "Ride the Waves Dude." Understand your audience and interact with them on their terms. While a CTA like "Join the Pack" may be appropriate for one business, it may not resonate with visitors at another site.

Use two CTAs so visitors can decide what step they would like to take. One CTA button could say "Join for Free," and the other button could display "Find Out More." Different colored CTA buttons help differentiate the choices. Visitor options remove the fear of committing too soon. This technique may water down the effect of a CTA.

Addressing what the visitor wants is more effective than suggesting an action. Consider "Begin Your Journey to Better Health" compared to "Sign Up for Weekly Health Tips." The first CTA offers the visitor a solution, although the second proposes an action.

The text surrounding your CTA has an impact. Using the injury Lawyer example again. The text above the "Get What You Deserve" button could say, "We know that being injured through no fault of your own is frustrating. We are experts at helping people get the compensation they deserve." Beneath the button, text like "Don't battle insurance companies alone" could be displayed. A layered approach with complimentary text surrounding your CTA can be impactful.

A Call to Action is a crucial element of your website. Have fun with it, and energize and motivate visitors to begin their relationship with your product or service.