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October, 2021 Edition
Kids by a Lake
Low Risk Marketing

Many small businesses today believe they need to spend thousands of dollars each year to generate sales. We will look at a real-world example and explain how you can promote yourself without spending a fortune.

A flower shop opens and can choose between blanketing their market area with television commercials, full-page newspaper ads, and other promotions that break small business budgets. Or, they can select inexpensive advertising that will not wreck the budget.

The flower shop could run several small classified ads that point to a website that fills in what is lacking from the classified ad. Mailers sent to funeral homes, churches, bridal boutiques, etc., remind people to consider your business when purchasing flowers. Offer discounts to attract new consumers and provide superior customer service to get them to return.

Lists of business owners are available through your local chamber or other business groups. Contact companies with discounts aimed toward secretaries week and other company rewards. The Flower shop could offer a reminder service for important dates such as birthdays, anniversaries, and other special events.

None of these ideas will break the bank, and all can generate business consistently. With a bit of creativity, you can avoid the risk of costly marketing and promote your business without being buried in debt.

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Pencil Project

Pencil is a free, open-source GUI Prototyping tool that helps people create mockups.
Pencil features built in shape collections ranging from desktop to mobile platforms. Collections include shapes, flowchart elements, desktop and web UI shapes, along with IOS and android shapes. Stencil collections make it easier to design a layout for presentation.
Connector and wire shapes are easy to use together to create a diagram or drawing. A built in clipart browser connects to the internet allowing you to drag and drop images in to your drawing.
Export your Pencil creation to one of many popular formats such as SVG, PDF, or PNG.

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Tightening Our Belts
October 2021 Marketing Edge Blog Post

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