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October, 2019 Edition
Relax and Read
Blow Your Own Horn

Do you remember road trips with your family as a child? Often bored out of your mind, you already played every travel game that your Mother packed, read the book you brought along, and pestered your siblings until Dad got angry. Then as you cruised down the interstate the car pulled alongside a semi-truck. Do you remember what came next? The inevitable arm pump as you tried to get the truck driver's attention. Then the truck horn would blow. Two long bursts that made you feel exhilarated, at least for the moment.

For some strange reason, it would make us feel good when that horn would blow. That Truck Driver already had your attention, but he knew if he didn't blow that horn you would be disappointed. So he would blow the horn just to make you happy. It probably made him smile a bit as well. Promoting your business is like blowing that horn. It focuses more attention on your products and services.

A business that does not promote itself is like a truck driver that refuses to blow that horn. The attention is already focused on him but for one reason or another, he won't cut loose. Maybe he is to busy driving to notice that people want to hear more? Perhaps he is self-conscious and does not want the spotlight to be even brighter. Most businesses can not afford to avoid the spotlight. They need to promote themselves to survive.

You don't need your business ad plastered on every promotional medium available, but it is important to remind people that you are ready to serve them. Every business loses customers due to attrition, the natural loss of customers due to time and circumstances. Businesses must replace lost customers, and promoting your business is the best way to do that.

There is an unlimited number of ways to promote your business. Television, radio, newspapers, social media, websites, asking for referrals, and internet ads are just a few of the most popular methods. Regardless of how you promote your business, just remember, its O.K. to blow your own horn.

What's New

Check out the latest blog post:

A Six Step Customer Complaint Strategy
Resolve customer complaints promptly, effectively, and efficiently

The City of Shelby, Iowa

The City of Shelby has a new responsive website. The new site features a city calendar, questions to frequently asked questions, city ordinances and much more.

Crawford County Home Health, Hospice & Public Health

Crawford County Home Health, Hospice & Public Health has a new website. The website outlines the programs and services available as well as upcoming events. To find out about immunization clinics, hospice, home health care and more visit the site today.

Smile  Just For Grins  Smile
  • Has anyone ever asked WHO'S Waldo?
  • I can tell people are judgmental just by looking at them.
  • Teaching my dog karate was a terrible mistake.
  • Not to brag, but the captain said it’s been his pleasure to have me on this flight today.
  • Saw a werewolf at the bus stop this morning. Or possibly just a very hairy guy. Either way, the silver bullets worked.
  • Unfortunately my 15 minutes of fame was on Cops, season 7.
  • Squirrels always act like it's their first day of being a squirrel.
  • Even if it wasn’t cursed, a monkey paw is a terrible gift.
  • They never told me when to stop wearing my retainer.
  • Fruit cocktail is the most disappointing of all the cocktails.
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Denison Links
Area Website Directory, Recipe Database, and Family Resource Links

Monarch Country
Highlights, Scores, Schedules and More..

Marketing Edge Blog
Marketing tips and Commentary

A Six Step Customer Complaint Strategy
October 2019 Marketing Edge Blog Post

The City of Shelby, Iowa
Official Website for the City of Shelby

Crawford County Home Health, Hospice & Public Health
Providing public health, home health, hospice and homemaker services

Multi Commander
A multi-tabbed Windows Explorer alternative.

Word Spy
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