Once again, another dose of friendly web design banter.
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May, 2020 Edition
Cue the Music

A slow-paced, yet slightly upbeat piano melody floats from the speakers as background music for the latest corporate radio, or television commercial. The scripts all sound about the same, during this trying time, we are all in this together, we are here to help, we have already done so much, or a variation letting us know they support us during this pandemic. Is it just me or do they all sound the same?

Many businesses are doing a fine job of helping their customers and promoting relief efforts, while we figure out what our next step should be. How can we tell which business is trying to help, and which is trying to pull at our heartstrings? Without a lot of research, I don't think we can.

So what is the point? We have to rely on the same instinct our customers used when determining whether they should do business with us. What is the business's track record? Have they done what they said they would do in the past? Does their history reflect the sentiments in the commercial? If a business answers these questions to our satisfaction, then we can assume they are being genuine.

Isn't this true of all advertising? If we stay true to the core principles of our business, our ads are believable and more compelling. Our customers are less likely to question the veracity of our promotions if we stay true to the image created while building our business.

I lose interest and zone out when ads all sound the same. But there must be some method to their madness. If advertising gurus have determined that slow, slightly upbeat piano melodies sell more product, then cue the music.

What's New

Check out the latest blog post:

Is Telecommuting the Future of Work?
May 2020 Marketing Edge Blog Post


KDSN Radio has a new responsive website. The new site can be viewed on virtually any device and delivers news, weather, sports,  closing markets, and more. Live streams of 1530AM and 105FM are available as well as featured streams.

Visit the new KDSN Radio Website Today.

Smile  Just For Grins  Smile
  • You take away the looks, money, intelligence, charm and success and, really, there's no real difference between me and George Clooney.
  • I found a rock yesterday which measured 1760 yards in length. Must be some kind of milestone.
  • What's the difference between baseball and politics? In baseball you're out if you're caught stealing.
  • My boss says I intimidate the other employees, so I just stared at him until he apologized.
  • College is the opposite of kidnapping. They demand $100,000 from you or they'll send your kid back.
  • When someone asks me if I'm seeing anyone, I automatically assume they're talking about a psychiatrist.
  • Sleep is my drug, my bed is my dealer, and my alarm clock is the police.
  • Every speech should be like a mini-skirt. Long enough to cover the essentials but short enough to hold your attention!
  • I'm at the age where I have to make a noise when I bend over. It's the law.
  • I feel myself slipping into screensaver mode every time I talk to you.
  • Today, my son asked "Can I have a book mark?" and I burst into tears. 11 years old and he still doesn't know my name is Brian.
Monthly Tip


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Marketing Edge Blog
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Is Telecommuting the Future of Work?
May 2020 Marketing Edge Blog Post

Gathers information about your Windows PC.

Rent anything online.

Largest aggregator of financial rate information on the internet.

KDSN Radio
KDSN Radio's new responsive website