Once again, another dose of friendly web design banter.
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March, 2022 Edition
Hot Chocolate
Wash, Rinse, Repeat
Shampoo manufacturers often include wash, rinse, repeat instructions on the product label. Most people agree that repeating isn't necessary, but it sells more shampoo. This idiom creates an endless loop if taken literally. If you keep repeating, you will eventually run out of shampoo. The reference to a shampoo algorithm is often referred to in beginning computer programming classes to warn of the dangers of an endless loop.

The phrase wash, rinse, repeat has come to represent never giving up. It is also a symbol of being enslaved to a task. Like most things, the phrase has both good and bad connotations.

Practice or repeating a process until you are successful is a proven approach. Repetition is the framework for most marketing. Commercials are repetitive to convince people of their message. You are more likely to believe a promotion the more often you see it.

You have probably also heard the phrase too much of a good thing. Even if something is good for you, overindulging may be harmful. Too much food or exercise can turn into a bad thing. There is a fine line between the benefits and consequences of any activity.

How do we determine how much is a good thing, and when does it become bad. It is not always easy to figure out. Recognizing the signs of diminishing returns helps us avoid wasted time, money, and effort. If an ad no longer has the impact it once had, it may be time to change to another ad. If a promotion no longer brings in new customers, it may be time to retire that promotion. You can often use ads again later with success.

We still want to wash, rinse, and repeat, but we want to avoid getting caught in an endless loop.
What's New

Check out the latest blog post:

Protect Yourself
March 2022 Marketing Edge Blog Post

Smile  Just For Grins  Smile
  • I hate when I go the kitchen looking for food and all I find is ingredients.
  • I'm going to hang a Batman suit in my closet just to mess with people after I am gone.
  • Sometimes I question my sanity but the Unicorn in the kitchen told me I am fine.
  • I'm in a good place right now. Not emotionally. I'm just in the snack aisle.
  • Trying to understand the behavior of some people is like trying to smell the color 9.
  • I am super lazy today. It is just regular lazy but today I am wearing a cape.
  • I hate it when I see some old person then realize we went to high school together.
  • Honestly, my biggest fear about becoming a Zombie is all the walking.
  • I run like the winded.
  • It is just a matter of time before they add the word "syndrome" after my last name.
  • I am not the type of person you should put on a speaker phone.
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March 2022 Marketing Edge Blog Post

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