Everyone wants something for nothing these days. And who can blame
them? Jittery markets, fluctuating fuel prices, and
politicians that seem to want more every day, prompt each of
us to look for ways to save money. People are tired of
paying through the nose for things with short term
warranties and shoddy workmanship. What everybody
really wants is a little peace of mind when they make a
We can give all of our customers something
valuable and it costs us nothing. Great service is
valuable. I would even dare say it is at a premium these days.
You might say, "Customer service takes time, which costs you
money." Fair enough, time is money, but weren't you planning
on working today anyway? Is every moment of your day
consumed with initial sales contacts? If not, then you have
time to provide superior customer service.
Standing out from the crowd is what business is all about. One sure
fire way to get noticed is to offer customer service that
surprises even your best customers. You don't have to go
overboard, just offer the service you would expect, and
customers will love you for it.
Referrals from satisfied customers will start to come in,
and you will keep existing customers longer, maybe even for
life. Not bad for something that costs you nothing more than