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                                            | A Two Way Street 
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                                            | Typically, in the past, 
												businesses have relied on 
												one-way communication to deliver 
												product and service information. 
												Businesses advertised using 
												various media such as 
												newspapers, television, and 
												radio. This one-way street 
												strategy allowed some Companies 
												to become tone-deaf to their 
												customer's needs. 
 A Local 
												business had the advantage of 
												seeing their customers and 
												interacting with them at the 
												time of purchase. Large, 
												national, and international 
												companies struggled to stay 
												tuned to their customer's needs. 
												As the internet age arrived, 
												large companies found it 
												difficult to garner consumer 
												attention. Due to this 
												difficulty, internet advertising 
												was born.
 
 Internet 
												advertising allowed large 
												businesses to promote themselves 
												using the new medium favored by 
												consumers. Not wanting to be 
												left out, small businesses soon 
												followed. This new media 
												advertising did not solve the 
												problem of one-way 
												communication. Companies were 
												still talking to their customers 
												instead of talking with them.
 
 The rise of individual 
												websites solved some problems 
												with the advent of forums and 
												email contact forms. But the 
												real connection did not occur 
												until the prominence of social 
												media. Social media allows 
												businesses an opportunity to 
												have two-way communication with 
												consumers.
 
 While 
												face-to-face communication is 
												still king, social media offers 
												a close facsimile. Despite all 
												of the problems with social 
												media (privacy, bias, etc.), it 
												still provides a way to 
												communicate with consumers that 
												were not available before.
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					  What's New |  
         	              | Check out the 
						  latest blog post:  
  
						  
						  
						  BrandingJune
						  2022 Marketing Edge Blog Post
 
  
						    
						  Happy 4th of July! |  
             
	              | 
					     
					  Just For Grins 
					    |  
         	              | 
							  Marriage: when dating 
							 goes to far.I'd be a terrible 
							 superhero. I'd see the signal in the sky and think, 
							 "I literally just sat down." Somebody left a 
							 grocery list in this cart that says..... Cheese and 
							 stuff like that. So my soul mate is out there. I want my tombstone 
							 to say, "Well, at least I don't have to wake up 
							 anymore."Therapy is nice but 
							 screaming at the TOP OF YOUR LUNGS for 10 seconds 
							 is a lot faster and cheaper.I'm having people over 
							 to stare at their phones later if you want to come 
							 by....I think I'll just put 
							 an "out of order" sign on my forehead and call it a 
							 day.I heard someone call 
							  a corn dog a meat Twinkie and life just feels 
							  different now.There is no "we" in 
							  chocolate.An adult version of 
							 the children's classic...."wallet, glasses, keys, 
							 and phone, keys, and phone.Helpful diet tip: If 
							 you stir coconut oil in to your kale, it makes it 
							 easier to scrape it in to the trash. |  
             
	              | 
					  Monthly Tip |  
         	              | Pocket Radio Player 
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						  Check out Pocket Radio Player at Major Geeks |  | 
    
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