Once again, another dose of friendly web design banter.
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July, 2022 Edition
Who Are You Talking To?
Who are you talking to when you advertise? Our advertising usually sounds good to us but leaves our potential customers wanting more. Ads often sound like a laundry list of services or features. Potential customers expect advertisements to focus on solutions for their problems.

Do you want to know about the quality of the table your Chiropractor uses, or would you rather hear about the relief he can offer you? Pointing out the Chiropractor's experience and the number of satisfied customers makes sense, but remember, the goal is to draw them in.

Self-congratulatory information sounds good, but is it compelling? Do you care if he graduated at the top of his class, or would you rather know how he will relieve your pain? Would you rather know about his fancy office or how quickly he can get you back on your feet? Offering a customer value is about solving their problems.

It is easy to forget that our audience does not necessarily care about the same things we do as business owners. They want to know how we can help them, not how much we invested, planned, or worked on our product line.

Think of advertising like gravity. If your customer is outside your atmosphere (never visited your store or website), they may continue to rotate around you if your ad is not appealing. If your ad does not reach them, you have little chance of converting them to a buying customer. If your ad can pull them inside your atmosphere, you may be able to attract a sale.

Allow your client's problems to inspire your advertising. Create a list of obstacles your potential customers deal with, then define how your products and services can solve these problems. Implement these solutions into your advertising to attract new customers.
What's New

Check out the latest blog post:

Relationships Are the Key
July 2022 Marketing Edge Blog Post

Smile  Just For Grins  Smile
  • My entire life can be summed up in one sentence....."Well that did not go as planned."
  • I never run with scissors. Those last two words were completely unnecessary.
  • When I get old I am going to strategically place bags of snacks on the floor...in case I fall and can't get up.
  • Not to get technical...but according to chemistry, alcohol is a solution.
  • I ran out of coffee this morning. Tequila seemed like a reasonable replacement. Everyone is so pretty today.
  • Marriage is like a deck of cards. In the beginning all you need is two hearts and a diamond. By the end, you wish you had a club and a spade.
  • If you answer the phone with "Hello, you're on the air!" Most telemarketers will quickly hang up....
  • If you had to choose between eating tacos everyday or being skinny for the rest of your life - would you choose hard or soft shell tacos?
  • LSD makes users lose weight. That makes sense, It's kind of hard to get in to the fridge when there's a dragon guarding it.
  • I want to lose weight but I don't want to get caught up in one of those "eat right and exercise" scams.
  • Some people say their body is a temple...Mine is a bouncy castle.
Monthly Tip


calibre is a powerful and easy-to-use e-book manager. The program is free and open source. Its intuitive interface allows you to adjust how calibre looks and feels. The program recognizes all the major e-book formats and allows you to create and edit metadata for your books.

calibre comes with a web server that allows you to host your library. You can safely share some or all of your e-books with friends, family, and even co-workers. Access your e-books from anywhere using a browser. It even works offline.

You can use calibre to edit EPUB and Kindle e-book formats. Many plugins are available to expand calibre's feature set. calibre is portable and can be used from a USB stick.

calibre offers an option to export your library or convert e-books to your favorite format. You can even turn your personal documents into e-books, or create new books from scratch.

Check out calibre online.

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Relationships Are the Key
July 2022 Marketing Edge Blog Post

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