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July, 2021 Edition
Promoting Your Website 101

The old saying, "Build a better mousetrap, and the world will beat a path to your door," is proper as a metaphor for innovation, but it lacks a key component. The key is promotion. How will anyone know you built a better mousetrap if no one promotes it?

A website is no different. The best website is useless without promoting it. We all know this instinctively, but we often fail to take the next step. So, what is the next step? There are two basic things we can do to promote any website.

Search Engine Optimization (SEO) is a solid first step. Don't let the name fool you; basic SEO is not as complicated as it sounds. Your website should be mobile-friendly, offer quality content, and it should be easy to navigate. The content needs to target your audience. Any description should include keywords that a prospective consumer may use if searching for your product or service on a search engine.

Search engine optimization can be very complex when engaging in keyword advertising and other promotion techniques, but the basics are pretty simple.

The cheapest and most effective way to advertise your website is to place your website address on everything. Print your website address on every receipt, mailing, check, invoice, billing, advertisement, promotional item, etc. The more often people see your website address, the more likely they are to use it.

Purchase an inexpensive rubber stamp with your website address so you can stamp every box, bag, or shipping container that leaves your business. When you reorder printed items, you can add your website address directly to the new order.

These two techniques are simple and effective. With a little bit of effort, the world may be beating a path to your door.

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Business and Politics
July 2021 Marketing Edge Blog Post

Smile  Just For Grins  Smile
  • Lord, please give me patience, because if you give me strength I'll need bail money too.
  • I always start my day with the best intentions and a positive attitude...and then idiots happen.
  • When people say, "You're going to regret that in the morning." I sleep until noon because I am a problem solver.
  • ...and yet, despite the look on my face. You're still talking...
  • When I get a call from an unknown number, I answer by whispering, "It's done. But there's blood everywhere..."
  • You know it's a good day, when I didn't have to unleash the flying monkeys.
  • Come on inner peace...I don't have all day.
  • My Grandson just sentenced me to 3 years in prison for stealing his nose.
  • I like to shine a laser pointer in my neighbors window when they are gone. Their cat has thrashed 3 sets of mini blinds chasing it.
  • People are so ungrateful. No one ever thanks me for having the patience not to strangle them.
  • When strangers talk to me when I am alone, I like to act shocked and say, "You can see me?"
Monthly Tip

Tweaking.com - Envelope Printer

Tweaking.com - Envelope Printer is a free program from, you guessed it, tweaking.com.
The Envelope Printer will store your addresses making bill-paying easier each month. You can add a photo near your return address for a personal touch.
The program remembers your settings, so you don't have to redo your return address or preferred envelope size each time you use it.

Click here to find out more, and download Tweaking.com - Envelope Printer.

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Marketing Edge Blog
Marketing tips and Commentary

Business and Politics
July 2021 Marketing Edge Blog Post

Tweaking.com - Envelope Printer
Free program that makes printing envelopes easier.

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