Once again, another dose of friendly web design banter.
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January, 2022 Edition
Hot Chocolate
Is It News?

Many small business owners overlook news releases because they fear their business is not newsworthy. News releases are more credible than advertising because consumers know that ads are trying to sell your products.

Due to their editorial style, Advertorials and News releases draw less skepticism than advertisements. These formats often elicit a third-party endorsement effect.

Sending news releases to the media creates brand recognition and keeps the public informed of your business. You may be surprised at how many newsworthy items your business generates.

Here are a few questions to help you identify newsworthy events within your organization.

Is your business offering any educational workshops? Are any notable professionals going to be presenting the material?

Is your business announcing a new or improved product or product line?

Has your business or employees won any awards or been recognized for excellence?

Has your business had any notable personnel changes?

Are you celebrating a business anniversary?

Has your business purchased any cutting-edge equipment?

These are just a few of the many newsworthy items that occur at businesses regularly. Media will not publish all news releases, but the ones that are will save you money on advertising.

What's New

Check out the latest blog post:

January 2022 Marketing Edge Blog Post

Happy New Year!

Smile  Just For Grins  Smile
  • I haven't tried Yoga, but I have tried bending over to pick up my keys, so I'm pretty sure I'd hate Yoga.
  • If it is true that stress brings on weight loss, why am I not invisible?
  • If you ever see me jogging, please kill whatever is chasing me.
  • If a candy bar falls on the floor and you bend over to pick it up...that's a squat, right?
  • I'm actually not funny. I'm just really mean and people think I am joking.
  • I just sold my homing pigeon on EBay for the 23rd time.
  • I may not have lost all of my marbles yet, but there is a small hole in the bag somewhere.
  • I saw my crazy neighbor Lady talking to her Cat, like it could understand her. I went home and told my dog, and we laughed for hours.
  • My favorite machine at the gym is the one where you put change in and snacks come out.
  • Don't wear headphones while vacuuming... I just finished the entire house and realized the vacuum wasn't plugged in.
  • There is no reason to tailgate me when I am doing 50 in a 35mph zone. Oh, and those flashing lights on top of your car look ridiculous
Monthly Tip


NotesMan is a simple, portable, free note-taking manager for Windows. Since it is portable you can take the program with you on a thumb drive or other media. You can take multiple notes and add them to groups.

There is nothing fancy about NotesMan think of it as a notepad with organizing skills. You can set the program to remember your window size, and placement, as well as auto-save notes on exit.

You can add, remove, and manage groups as well as notes. NotesMan is downloadable in 32-bit and 64-bit versions.

Download NotesMan

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January 2022 Marketing Edge Blog Post

Simple, open-source, note-taking manager.

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