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August, 2021 Edition
Kids by a Lake
Reaching the Millennial Market

 The Millennial Market includes people born between the early 1980s to late 1990s. Many millennials are underemployed, enjoy learning, believe in investing, and are tech-savvy. As this generation ages, many think they may become very wealthy. They tend to invest and have learned from their parents that they need to live within their budget. So how do we reach millennials?

Mobile is where to reach them.
Millennials grew up with tech and were the first generation to grow up with smartphones. They use tech to communicate, work, learn, and for entertainment.

Contextual Advertising
Often automated, contextual advertising is the placement of promotional material among relevant digital content. For example, An ad promoting a pressure cooker placed near a recipe requiring a pressure cooker. Contextual advertising uses keywords to match promotions with content.

Social Media
Millennials use social media and expect to find businesses online. An active social media presence may help you reach them. Avoid overdoing it; millennials will ignore a Business online when spammed.

Supporting a Clause
Millennials tend to buy from businesses that agree with their social stance on issues. Choose social causes carefully; they can quickly become political.

Blogs and social media sites are more influential with Millennials than experts who are strangers. Traditional marketing does not work with Millennials; they prefer a more organic approach. Referrals from friends and family are more important than advertising. Give Millennials a reason to come to you, and they will be very loyal customers. They may also tell their friends.

What's New

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Internet Fingerprints
August 2021 Marketing Edge Blog Post

Smile  Just For Grins  Smile
  • I never trip. I do however perform random gravity checks.
  • They say revenge is a dish best served cold. They also say revenge is sweet. Basically, revenge is ice cream!
  • If I had a twin that was 5 minutes younger than me I would always say, "when I was your age" and then tell them what I did 5 minutes ago.
  • I told him to be himself; that was pretty mean, I guess.
  • I read recipes the same way I read science fiction. I get to the end and I think, "Well, that's not going to happen."
  • People who take care of chickens are literally chicken tenders.
  • Adam & Eve were the first ones to ignore the Apple terms and conditions.
  • If attacked by a mob of clowns, go for the juggler.
  • I don't have the time or the crayons to explain myself to you.
  • I always take life with a grain of salt. And a slice of lemon. And a shot of tequila.
  • When I die I want my last words to be, "I left a million dollars under the...."
Monthly Tip

Notes Keeper

Notes Keeper by Handy Applications is free/donation software. The software is a quick and easy note-taking program. You can have several databases to separate notes for different projects.

You can insert files and pictures into your note. Notes Keeper is auto-saving (optional) and allows you to group notes into folders. Tables and text formatting are simple to apply. You can encrypt individual notes, or the entire database can be password protected.

Notes can be sent as attachments, printed, or exported as a file.

Scroll to the bottom of the Notes Keeper page for system requirements and download links.

To find out more about Notes Keeper click here.

Denison Links
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Internet Fingerprints
August 2021 Marketing Edge Blog Post

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