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PPP Design
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Targeted Ads
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There are many effective ways to
advertise. There are many places
you can advertise, but there are
also dozens of types of ads.
Some ads promote a company, and
others promote specific products
or services. This article will
focus on what ad type to use,
not where to advertise.
Targeted ads have proven to be
the most successful ads. When we
target a specific market, we
reduce the possibility of
wasting our ad dollars on people
that will not purchase our
products. A sporting goods store
may want to run ads that reach
area youth sports programs.
Although targeted, this ad is
not as specific as it could be.
It takes practice to decide what
level of targeting is optimal.
If the sporting goods
store's ad budget is limited, a
generic ad targeting all youth
sports may be most appropriate.
However, an ad featuring
baseball, softball, and swimming
gear may be best during the
spring and summer. Seasonal
sports ads can target other
sports throughout the year. The
more you target your ads, the
more qualified buyers will be.
We can continue to be
more specific in our advertising
and attract more targeted
buyers. Assume our Sporting
Goods Store gets a great deal on
baseball bats. The store buys
more than usual due to the low
price. Now the store can target
its ads to bat buyers to take
advantage of the low purchase
price. They already know the
item is profitable, and the
store has a large inventory.
If our ads are too targeted
or specific, we can limit our
market and reduce the return on
our ad dollar. Practice will
help you determine which type of
ads work best for you. While
recognition or business card ads
have value, most experts believe
targeted ads drive more business
to a store. |
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Just For Grins
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- It only takes one
slow walking person in the grocery store to destroy
the illusion that I am a nice person.
- The older I get, the
meaner I get. I'm pretty sure it won't be long
before I start biting people.
- You know you are old
when you enter your DOB on a smart phone and you
have to spin like you're on Wheel of Fortune.
- All I heard was "I
swear it will be funny..." and then we were in
jail.
- Who left the bag of
idiots open?
- If you are sitting in
public and a stranger sits right next to you, just
stare straight ahead and say, "Did you bring the
money?"
- Failing eyesight as
you age is natures way of protecting you when you
look in the mirror.
- I want someone I can
share my life with who will leave me alone most of
the time.
- What does it mean
when the holy water sizzles when it touches your
skin? Asking for a friend.
- Sorry boss...You can
either expect me to work well with others or pass a
drug test. It can't be both.
- I hate it when I buy
organic vegetables and once I get home I discover
they're just regular donuts.
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Monthly Tip |
Dock Folders
A configurable toolbar for Windows. Dock folders work
on Windows 7, 10, and 11 (beta). Download and use it
for free.
You can build shortcuts to your favorite folders and
access them from your desktop. Create shortcut folders
to your favorite websites for easy access. Initiate a
new folder for your current project files, making them
accessible from your desktop without storing them
there.
Use Dock Folders to access your file system the way
you want to.
Download Dock Folders here.
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