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Product or Service Videos
People love video. Consider the popularity of television and the over whelming
approval of product or service videos is understandable. Product and service
videos are also known as explainer videos or video tutorials. The popularity of
the medium and its growth on the Internet is a compelling argument for using
them to promote your products and services.
The use of explainer videos
online has provided large jumps in visits and sales for several companies. Many
brands describe increases of conversions (visits to sales) of as much as 20% or
more due to the use of video.
You can hire an agency to create a
professionally edited and directed video or you can make the video yourself.
Your video should be clear, concise and direct to address the short attention
span of many viewers.
Explain the problem your product or service will
solve early in the video or you may lose viewers. Stick with describing the
benefits not the features your offering can provide. Explain why your product or
service stands out as a solution to the viewers problem.
Plan ahead and a
make a script for your video. Your video should be short and sweet. Avoid long
explanations, focus on key points. Your approach should be appropriate for your
business, be certain your content won't confuse or offend customers.
Just because you do it yourself does not mean that production value should
suffer. Use a tripod if possible and edit your video so it flows properly. There
are free video editing software available. A clear, direct and coherent video is
the goal so avoid rambling and adhere to your script.
Create a call to
action. Ask your viewers to act and purchase your product or service then tell
them how they can make the purchase. Test your video by showing it to friends
and family members and remind them not to spare your feelings.
post your video on your website and other multimedia outlets then keep track of
Is free energy possible? For many
internet connected devices it may be possible using power captured from
cell phones, Wi-Fi, TV or radio signals. The technique developed by University of
Washington researchers may eliminate the need for batteries and power cords on
many internet connected devices.
According to an
MIT Technology Review article transferring power wirelessly is not new but
getting a device without a traditional power source to work is much harder.
Researchers believe the technology will be available in two or three years
and could be very inexpensive. The days of changing batteries in small internet
connected devices may be drawing to a close.
Just for Grins
1. Working in a mirror factory is something I can totally see
I came up with a new word yesterday: Plagiarism.
physicist is trying to talk a man off the tip of the Empire State Building; he
says, “Don’t jump, you have so much potential.”
4. No matter how much you push the envelope it will still be
5. What is red and bad for your teeth?
6. IKEA has sponsored our local school. Now
assembly takes ages.
7. “Better out than in,” my uncle always
used to say. He was a terrible heart surgeon.
I’d give my right arm to be ambidextrous.
9. What happens
when you throw a green rock into the Red Sea? It gets wet.
Two snowmen stood in a field. One said to the other,
“Funny, I smell carrots, too.”
Links of Interest
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Marketing Edge Blog
Marketing tips and Commentary
Find out More about Denison (Where to shop, eat and stay)
Marketing to Millennials
October 2016 Marketing Edge
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