Professional, Affordable Website Design
Keeping track of ad results can
be difficult. It is almost
impossible to tell where every
sales lead or contact comes
from. There are times when
knowing where sales leads
originate is necessary. For
those times, many methods can
help. I have outlined a few of
the more common techniques
Although landing pages have
fallen out of favor in recent
years, there is still a place
for them. You can direct
customers to specific landing
pages to track the effectiveness
of your ad. Avoid indexing
landing pages, or you may run
afoul of the search engines. Use
shortened URL services to make
the web address easy to
remember. Make your contact
information stand out on each
landing page. Keep track of
which ad points to each page.
Unique Contact Information
Use unique phone numbers or
email addresses for each ad
placement. Multiple phone
numbers may cost more than is
warranted. Email addresses are
typically easy to come by. If
your television ad displays one
email address and your online ad
uses another, it is easy to tell
where inquiries originated.
Unique text messages to the same
number are another popular way
to specify ad views. An ad run
on channel six could ask viewers
to text wow6 to a certain
number; on channel four, viewers
text ktiv4 instead.
Each ad specifies a
unique promo code. A simple
version may include promo codes
such as online for web ads, tv
for television ads, radio for
radio ads, etc. The code should
make it easy to track the ad
views. Some advertisers use
different codes for each channel
and each time an ad runs.
Analytics provides information
for specific page views,
duration of visits, jump-off
pages, and more. Without a
distinct URL, it can be
challenging to track unique
visits. Used with landing pages
and a specific URL analytics can
provide valuable tracking
information. Extended links can
provide tracking for online ads.
A variable added to a website
address can be seen in most
sales or customers are often the
best indicators that your
advertising is working. Keeping
track can help determine ad
content and placement.
Just For Grins
- If you want to
impress me with your car, it better be a food
- The older I get, the
more I understand why roosters just scream to start
- Apparently "Spite" is
not an appropriate answer to "What Motivates You?"
- I'm so glad I was
young and stupid before there were camera phones.
- I don't mean to brag
but.... I finished my 14-day diet in 2 hours and 12
- If there was a pill to
cure procrastination, I wouldn't take it until
- I wanted to go jogging
but Proverbs 28:1 says "The wicked run when no one
is chasing them" so there's that.
- You know when you buy
a bag of salad and it gets all brown and soggy?
Cookies don't do that!
- Be careful when you
follow the Masses. Sometimes the M is silent.
- Just before I die I am
going to swallow a bag of popcorn kernels. My
cremation is going to be epic.
- Be nice to your
hairstylist because there is nothing stopping them
from plucking one of your hairs and placing it at a
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