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Marketing Your Site   What's New   Monthly Tip   Links   Just for Grins Monthly Newsletter July 2017 Edition

Marketing Your Website

What's New ?
Optimizing Content

It is important that the content of your website is optimized. The question is what should your website be optimized for? Should it be optimized for validation, optimized for search engines, optimized for browser load times or optimized for visitors? The simple answer is yes! Your website should be optimized for all four.

Many new website designers focus solely on W3C Validation (World Wide Web Consortium). W3C Validation allows users to check html and other documents to see if they are “marked up” or written correctly. While this is good, it may not help you find your way in to top search engine placement and it may not play well with all visitors. It is important to note that there is a balancing act that needs to be done when optimizing a website. Some designers think that if they use specific software to design a website all of their optimization issues will be taken care of. This simply isn't the case.

While W3C validation is a good start experienced designers know that optimizing content for search engines is just as important. Key words and phrases, properly applied help connect your product or service to your website. A search engine reviews your website and if your site content is relevant to the key words and phrases found on the site it will index the site in its search results accordingly (simplified explanation).

Browser load times are measured by the length of time it takes to display your website content in a given browser. Each browser can be different but typically if a site loads quickly in one browser it will do so in most of the other common browsers. Scripts such as JavaScript and jquery to name a few, as well as the number and size of photos, videos, embedded objects and more determine the load time of a given page. It is critical that a page load quickly or visitors may leave before they see your content.

Ultimately your website should be optimized for your visitors. The content should provide relevant information about your product or service. Your website should be easy to navigate and load easily in the most common browsers. Ideally your visitors will view your website as a resource they can return to again and again.
 Is Your Refrigerator Attacking People on the Internet?

Probably not, but if your refrigerator is connected to the internet (some are), and it is not secure (maintains it's own firewall etc.), it may be hacked and used along with thousands of other insecure technologies to attack unsuspecting online victims. Hackers are using botnets (insecure tech items joined or hacked together creating super computing power) to execute distributed denial-of-service (DDoS) attacks, brute force password crackers, pay-per-click scams and other potentially nefarious acts.

Web cams, video security cameras, smart home devices and more are being hacked to create these powerful networks that are controlled by criminals, governments and even kids that are playing around with connecting technology.

To find out more about these attacks read this interesting article by Bruce Schneier, Lessons From the Dyn DDoS Attack.

Welcome CITYshapers, Urban Planning and Development Consultants in San Francisco to the PPP Design Family. CITYshapers was founded by Dwane Kennedy (an Iowa Native) in 2002. CITYshapers offers professional urban planning and development services to businesses, institutions, housing developers, and property owners in the Bay Area and through out the United States. Visit the new CITYshapers website.
#########    Just for Grins    #########  
Someone Had to Say It!
1. I was at the bank the other day, and an elderly woman asked me to check her balance. So I pushed her over.
2. I'll never forget my grandpa's final words, "stop shaking the ladder you jerk."
3. There are so many scams on the Internet these days....but for $19.95 I can show you how to avoid them.
4. My wife asked me if she could have some peace and quiet while she cooked a meal. So I took the batteries out of the smoke alarm.
I hate it when people get simple sayings wrong. I mean it's not rocket surgery.
I just blew the sugar off my donut. Dieting is so hard.
It's okay password, Sometimes I'm insecure too.
8. I wonder what my parents did to fight boredom before the internet. I asked my 17 brothers and sisters and they didn't know either.
9. I named my dog 6 miles so I can tell people that I walk 6 miles every single day.
10. If you want a successful relationship, find someone who likes the same thermostat setting you do.
Links of Interest Monthly Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

Marketing Edge Blog
Marketing tips and Commentary

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

Selling Satisfaction
July 2017 Marketing Edge Blog Post

Urban planning and development services in the Bay Area and the United States



MusicBee is a free music manager and player with several functions that will make it easier to manage your music collection. A CD Ripper is included so you can turn your CD's in to digital files.

From the MusicBee Website

"The Ultimate Music Manager and Player
MusicBee makes it easy to manage, find, and play music files on your computer. MusicBee also supports podcasts, web radio stations and SoundCloud integration"

You can normalize the volume of your music collection and convert your music files to your favorite file type.

Visit the MusicBee Website

Contact: PPP Design

Visit PPP Design Online

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