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Marketing Your Site   What's New   Monthly Tip   Links   Just for Grins Monthly Newsletter December 2015 Edition

Marketing Your Website

What's New ?
    Reducing the Post Holiday Commerce Blues

Many retailers face a sales lull after the holidays and it can really start the year off on a negative note. To add insult to injury many stores not only slow down but they also see an increase in returns. Hopefully the following tips can help you avoid or at least reduce the New Year slow down.

You may be able to reduce the number of returns by offering discounts or free shipping on product exchanges instead. Offering a free item (an inexpensive item) if a person exchanges an item for another so you can avoid a complete return may reduce exchange expenses as well.

Focus on accessories for your highest selling holiday products. If you sold several phones or tablets during the holidays you may want to advertise cases, cords, apps and extra batteries in January. Many people are bargain shopping after the holidays so post New Year sales on any item can be a draw. Promotions regarding New Years Resolutions such as weight loss, self help guides etc. can also boost January sales.

If you have records for previous holiday seasons to look back on you can use this information to guide you when it comes to inventory, staff and hours. Carefully monitoring inventory and staff hours can save you money which may offset any reduction in sales.

Remember to take a little time for yourself. When things slow down there is nothing wrong with taking advantage of the situation by giving yourself a little time off. This is also a great time to complete any educational opportunities you may have put off when you were busier.

Target marketing products and giving yourself a chance to rejuvenate may help you turn those post holiday blues in to a chance to start the new year off in the black.
 Home Automation

Home automation similar to that depicted on the Jetson's (a childhood cartoon of the baby boomer era) is not very far off. As a matter of fact much of the technology available to the Jetson's is already here (sorry, no flying cars, yet).

Setting up your home so it announces the weather, turns on lights or adjusts the furnace based on voice commands or specific schedules is common place. Products such as the Nest thermostat and others that allow you to adjust temperatures at certain times of the day or specific days of the week are just the tip of the ice berg.

There are smart phone apps which when tied to home automation gadgets allow you to notify your home that you are coming home from work so it can turn on lights, adjust the thermostat, start a coffee maker then turn on your favorite Pandora channel.

Home automation already allows for actions to take place based on voice recognition, motion sensors, signal detection such as doorbells, scheduled times, temperature and light variations and more.

Home automation is currently in it's infancy and is going through a growth spurt where all of the different applications are learning to work together. It won't be long and home automation will be as accepted as a television.
#########    Just for Grins    #########  
A Few More Things to Consider
1. What animal jumps higher than a house? Any animal. Houses can’t jump.
2. How long is a Chinese name.
3. I used to work in a health shop, and people would come in and say, "Evening primrose oil?" I’d say, "Please call me Kevin."
Last week a hypnotist convinced me that I was a soft, malleable metal with an atomic number of 82. I’m easily lead.
Out of the mouths of babes often comes cereal.
Always speak well of your enemies — after all, you made them.
 If flattery gets you nowhere, try bribery.
Never knock on Death’s door. Ring the doorbell and run — he hates that.
Change is inevitable, except from a vending machine.
What’s the difference between a well dressed man on a bike and a poorly dressed man on a unicycle? Attire.
Links of Interest Monthly Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

Marketing Edge Blog
Marketing tips and Commentary

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

Be There When They Need You The Most
December 2015 Marketing Edge Blog Post

How Can I Get Started With Home Automation
Home Automation article on lifehacker

Home Automation Made Simple
Home Automation article from Digital Trends

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