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September, 2025 Edition
Pond
A Pat on the Back
Small businesses should celebrate their outstanding reputation. According to a recent Pew Research Center study, an impressive 86% of those surveyed held favorable views of small businesses. This places small businesses even above churches and the military in public esteem. In contrast, large corporations, banks, and financial institutions often do not enjoy such positive perceptions.
For the purposes of the survey, small businesses refer to firms with 500 employees or fewer. These businesses account for 99.9 percent of US companies. 79% percent of these firms have 10 employees or fewer.
Why do people like small businesses? For many, it is the relationships built between the business owner and customer. We all like being called by our name. Local small business owners get to know their customers and their families. Passion and commitment are two more reasons people like small businesses. Small business owners are passionate about customer satisfaction, whereas large corporations tend to focus more on profits.
Local businesses support the economy by keeping money in the community. Profits and salaries are spent locally, enhancing growth in the area. Small businesses are more involved in the community and invest both time and money.
Small businesses are considered more authentic. The owners genuinely like what they do and are zealous about succeeding. Small businesses are often started to solve a problem or fill a need. People understand the risks taken by small business owners and are drawn to their commitment to succeed.
So take a bow, pat yourself on the back, and dig in, because small business owners aren’t satisfied with a little praise.
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