Small business owners often think they don’t do anything exciting enough to warrant a press release. However, even if you are not a Fortune 500 company, you likely have something happening that would interest media outlets.

Media outlets need content, but they survive by selling advertising. Your press release should offer something beyond a typical advertisement. You may be wondering what should prompt a press release? Below are a few ideas to get your mind working in the right direction.

• Are you opening a new business or expanding an existing one?

• Are you relocating or opening a new office?

• Have there been any major personnel changes or promotions in your company?

• Is your business announcing a new product line, update, or feature?

• Any newsworthy charitable events or contributions?

• Have you, your business, or your staff earned any industry or trade association awards?

• Are you celebrating a notable company anniversary?

• Are you conducting educational workshops or speaking at a professional association?

• Is your business launching a new website?

• Have you or your staff been elected to serve on the board of directors of another company or charitable organization?

• Has your company recently elected a board of directors?

• Is your company sponsoring a charitable event or fundraiser?

• Is your business announcing a new partnership?

• Are you offering free training, demonstrations, or product resources?

• Announcing employee rewards, like employee of the year?

• Is your business hiring for a new position or announcing a retirement?

These news release ideas should get you started. Use your imagination, and you can probably come up with dozens of other reasons to put out a news release. If you need help creating a press release outline, try Easy.Peasy.ai an AI press release generator.