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Newsworthy Press Releases
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News releases must gain
attention from news outlets
before they will be published.
Headlines and verifiable
information are the first
criteria for a valid news
release. Once the headline
passes an examination by an
editor, the content follows.
Your content is more likely to
be reviewed if your headline
stands out.
Be objective
and determine if your story is
newsworthy. What is newsworthy
about your release? Will it
impact people locally? The 5W1H
method can help determine if
Your release is newsworthy. Find
out more about the
5W1H method in this month's blog
post. If you are announcing
a new product line, it may be
newsworthy to you, but outsiders
may not care. If your new
product line fills a need in the
community, it suddenly becomes
news.
Proper punctuation,
grammar, and tone are crucial.
Editors do not want to rewrite a
news story. The Elements of
Style Guide and tools like
Grammarly can be helpful. Avoid
being overly descriptive or
getting bogged down in details.
Short, concise sentences are
best.
Your first
paragraph should detail the most
critical information. The second
paragraph outlines information
everyone should know. This
downward progression of
information importance is known
as an Inverted Pyramid. The last
section of your news release
should detail the least
important information.
Fact-check everything and quote
only reliable sources. While
conflict is often newsworthy,
companies may want to avoid
associating themselves with
social and political conflicts.
The risk of alienating potential
customers may be too high.
These techniques and
answering the 5W1H method
questions will give you a head
start on your next press
release.
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What's New |
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Check out the
latest blog post:
5 W's and an H
June
2023 Marketing Edge Blog Post
HAPPY 4th of JULY
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Just For Grins
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- People will stop
asking you questions if you answer back in
interpretive dance.
- We're all brave in our
own way. For example I am not afraid of raw cookie
dough.
- I saw a store that
has a sign that says "We treat you like family!"
What did I ever do to them!
- I had a really bad
day. First my ex got ran over by a bus. Then I got
fired from my job as a bus driver.
- I do crunches twice a
day now. Captain in the morning, Nestle in the
afternoon.
- My greatest
accomplishment today has been not saying what I am
thinking out loud.
- My Mom did not raise
no fool, and if she did it was my Brother.
- Anyone else starting
to get a tan from the light in the fridge.
- If you can't think of
a word say, " I forget the English word for it."
That way people will think your bilingual instead
of an idiot.
- I have a theory. My
single socks and Tupperware lids snitched on
someone and are now in witness protection.
- Day 2 without sports.
Found a lady sitting on my couch. Apparently she is
my wife. She seems nice.
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Monthly Tip |
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