I once heard a Speaker
say, “We are all selling
happiness.” If this is true,
it places immense pressure
on us to meet the varying
emotional needs of our
customers. We all know
people who seem to never be
happy. Perhaps if we sold
them the correct item, their
lives would be complete? Of
course, we want our
customers to be happy with
their purchase, but we can’t
expect our customers'
overall mental state to hang
in the balance.
There is an old
saying, “The best salesmen
are in prison, they're
called con-men.” I don’t
believe that statement is
correct. Con men offer an
illusion of happiness in
exchange for whatever they
want. Then reality sets in,
and the “mark” is anything
but happy.
Quality salespeople
help their customers until
the consumer is satisfied.
This is different from
selling happiness. "Selling
satisfaction" may be a more
appropriate term to describe
what honest businesses do
for their customers. When a
consumer receives what they
want for a fair price, and
the business sells the item
for a fair profit, then both
parties are satisfied.
When a consumer is
provided with facts that
allow for an informed
decision, it becomes easier
to make a purchase. Pair
that with quality service,
and you create satisfied
customers.
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