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April, 2025 Edition
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Color and Style

The colors implemented in your web design can alter visitor perceptions. Your color scheme may impact your brand. A professionally designed color scheme can influence consumers and enhance recognition.

Color palettes set a tone that consciously or subconsciously influences visitor engagement levels. Color themes can be sophisticated, cheerful, professional, modern, bold, warm, and many more.

Start with your logo. Use your logo color and a color app like paletton (https://paletton.com/) to develop a theme. Coordinating colors are easy to blend, but you can add a bold touch to your color palette by adding a coordinating yellow, orange, or red.

Bold colors evoke action and are prominent on the add-to-cart and buy-now buttons. A splash of bold color can add contrast to a professional theme or toned site. A mix of bold and dark colors can create a dreamy effect. The use of pastels can create an inviting palette. A professional palette may include grey, black, and navy, highlighted with bold accent colors. The possibilities are endless.

Website design style is as important as your color palette. Implementing straight lines or curves in your design is consequential. Curved lines represent fluidity and have a calming effect. Straight lines convey trust and strength. Straight lines impart a formal aura, while a curve communicates an inviting tone. Using a line or curve does not exclude the other; careful implementation is necessary to avoid watering down the effect of either.

Your design should reflect your brand. A surf shop may benefit from a design that implements curves, while a law firm may benefit from a more angular design.

A Surf Shop owner wearing a suit and tie or a Lawyer wearing swim trunks will have an expected impact on their brand. Your choice of website colors and style will influence your visitors and their perception of your business.
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April 2025 Marketing Edge Blog Post

Smile  Just For Grins  Smile
  • I was telling my kids how easy they had it. When I was young I had to walk 9 feet through shag carpet to change the TV channel.
  • I just checked my account balance at the ATM. It printed me a coupon for Ramen noodles.
  • I am a perfectionist that procrastinates. Some day I am going to be awesome.
  • When I was a kid I would fall asleep on the couch and wake up in bed. I miss teleporting.
  • I'll probably get fired if my Boss ever finds out that I don't have tourette's.
  • I just asked myself if I'm crazy and we all said no.
  • I'm giving up drinking for a month. After correcting for punctuation. I'm giving up. Drinking for a month.
  • I saw a guy take a bite out of a Kit Kat bar without breaking it apart. Doesn't he know we live in a society with rules.
  • Welcome to drive thru therapy. May I take your disorder?
  • This skinny chick just told me she "forgets" to eat? Is that even possible. I just licked her face in case it's contagious.
  • If I have ten chocolate cakes and someone asks me for one, how many chocolate cakes do I have left? That's right, 10.
Monthly Tip

Pinta

Pinta is a free and open-source image editing software. It works as both a graphics editor and a paint tool. Pinta is not as feature-rich as Adobe Photoshop but still uses a layers approach to editing.

Pinta has a small footprint and loads quickly. It stands out when performing quick edits like brightening a photo, adding text, or removing an object from an image. Pinta has an online user guide to get you up to speed quickly.

Pinta works on Windows, Linux, and Mac. The program offers over thirty-five built-in image adjustments.

Find out more about Pinta here.

 

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