When is the last time you reviewed
your website? No, I mean really reviewed it, every page, each
and every word? Even people who update their websites daily
often only look at and update a very small portion of the site
on a regular basis. The rest of the site can become out of
date without the owner ever noticing.
Phrases like "last year", "new model" or "cutting edge" can
date a site in very subtle ways. For example, a site that has
text that reads, "CD's are the cutting edge in mobile music
quality". Or a website that mentions, "Our Team works together
as well as the New England Patriots, last years Super Bowl
Champion", quickly date a site for a visitor. (The Patriots
last won a Super Bowl at the end of the 2004 season)
Periodic reviews can insure that your website is up to date
and provides valuable and current information to your
visitors. Asking others that you trust to read through your
website and let you know if they see anything that dates the
content can give you a unique perspective. Even if they don't
find out of date content the reviewer may notice a broken
link, a section that is difficult to navigate or something
else of importance.
Keeping your content fresh gives your visitors the
impression that it is the "new model".
A Look at Data Disaster
An August 2011 study by Carbonite revealed that 81% of
small businesses believe that data is their most valuable
asset. Interestingly, the same study shows that only 13% feel
that data disaster will happen to them.
57% of small businesses do not have a plan to protect their
companies data, and yet 69% believe they will lose money if
their business were to shut down for one day.
59% of small business owners say they haven't thought about
a data disaster plan. While many have not thought about a
specific plan the study showed that most understood the
potential risks associated with data loss.
For many small businesses a catastrophic data loss could
make it difficult if not impossible to re-open their doors.