This Issue:

Marketing Your Site
What's New
Hot Tip
Hot Links
Just for Grins

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CD Business Cards        Business Promotional Tools      E-Commerce       Print Services

January 2011

Volume 105


Marketing Your Site

What's New ?

Automatic Marketing

Automatic marketing takes place when a business promotes itself through its ordinary daily activities outside of specific promotions and advertising. Most businesses utilize automatic marketing everyday. When a retail business places items in a branded bag or sack at checkout they are participating in automatic marketing. Every time a customer sees that bag the logo reminds them of where they purchased. If the friend or relative of a customer sees the bag they realize that someone they trust shops at that store. The subtle impact can be dramatic over time.

Business signage has a similar effect on people driving by a store or office. Sales receipts with a logo and or a website address can draw the same sort of attention. These are obvious ways of creating automatic marketing, but what can a business do to create more automatic marketing opportunities?

Automatic response systems can be established for email contacts from a business website. Of course the business should respond to these requests in a timely manner but an auto response can offer otherwise unknown discounts, coupons, or access to special inventory. In this case, every time someone emails you, your business has an opportunity to automatically market itself.

Newsletter sign-up systems can be implemented on your website that offers a one time discount after successful signup. Now the individual who signed up will not only receive your periodic newsletter which promotes your business, but they also have a discount available which entices them to purchase from you.

How can you take advantage of automatic marketing in your business? Social media offers many opportunities to promote your business without creating a separate campaign. Look at the steps you take to fulfill your obligations as a business owner, where can you implement automatic marketing systems? Automatic marketing along with traditional promotions can not only help you advertise but they can also help you build and establish your brand.
Social Media Don'ts

Everyone makes mistakes but when we make them on social media they may be announced to the world. Here are a few tips that may help.

1. Don't be the complainer. You know the person that tweets or posts about how horrible their day has been.

2. Avoid Social Media Stutters. This is when you repeat yourself word for word on facebook, twitter, LinkedIn etc..

3. Don't Spam. Social Media Spam is just as bad as email spam. No one likes it. You can spam by making to many irrelevant posts or by constantly selling and advertising with every post.

4. Avoid being a robot. Be yourself. Creating a business persona is impersonal and can be difficult for people to relate to.

5. Say no to blather. You know the guy who blathers on and on about nothing. "I couldn't find matching socks this morning, what a drag." I am now going to lunch." Who cares? No one but you.

6. Don't be the Annual Poster. If you are going to use Social Media be careful, you can post to much or to little. I have seen Twitter accounts with 2 or 3 tweets over a year and a half. Who wants to follow that?

A little planning can help you avoid these costly social media mistakes. Employees that post should know the rules as well. Social Media can be a powerful tool, plan how it is best used in your business and you can build relationships that pay dividends.

    Just for Grins    

Fatal Things to Say When Your Wife's Pregnant

1. I finished the Oreos.
2. Not to imply anything, but I don't think the kid weighs 40 pounds.
3. I sure hope your thighs aren't gonna stay that flabby forever!
4. Are your ankles supposed to look like that?
5. Maybe we should name the baby after my secretary, Tawney?
6. Retaining water? Yeah, like the Hoover Dam retains water...
7. Whoa! For a minute there, I thought I woke up next to Willard Scott!
8. Well, couldn't they induce labor? The 6th is the Super Bowl.
9. I'm jealous! Why can't men experience the joy of childbirth?
10. You don't have the guts to pull that trigger...


Hot Links

Hot Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

Help Files and Tutorials
Tutorials provided by PPP Design and BT Computers LLC.

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

Allway Sync
File and Folder synchronization Software

25 Must Read Social Media Marketing Tips
Social Media Tips from Several Contributors

  Allway Sync

Allway Sync allows you to sync files in a folder on your network, or a flash drive. You can even sync files between your PC and Laptop.

The free version allows for up to 40,000 files synched per month. The pro version has no limitations and only costs about $20.

You can schedule synchronizations and sync more than one folder at a time.

Allway Sync even alerts you of potential file collisions.




Contact: PPP Design

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