What's New ?
Is Your Website a Fair Trade?
Each website is judged by
the people that visit them. Whatever preconceived ideas visitors have when they
arrive at a website is used to evaluate the design, layout and content. How can
we use this to our advantage? We have to take the opportunity to view our
website through the eyes of our customers.
It is easy to talk about our
business and all of the details that we know so well, but is it done from a
perspective that can be appreciated by visitors to our website? The information
we think should be useful may prove to be useless to a new customer.
Outlining the needs our products and services fill for our customers is a good
place to start. Asking family members, friends and business associates to review
our content before it goes online can be very useful. Enlisting a trusted
customer to review current copy and suggest new content would be ideal but is
not always practical.
Developing a system to determine what is important
to include on a website and what should be excluded is as important as the
design, layout or functionality. We need to make certain that visitors feel the
information they gain while at our site is worth the time they spent visiting.
If they feel their time was spent wisely, our website gains value.
website offers true value the owner of the site is rewarded with repeat
visitors, new business and a loyal customer base which translates in to more
income. That seems like a fair trade.
Google has more search tools and filters than most people can imagine (Google
Search Tools and Filters) and they consistently add more. These tools can be
used to help us find what ever we are looking for on the internet. Without
filters it can be difficult to wade through the reams of data available.
You can search for specifc types of content, by region, specific words,
languages, last updated etc. (Google
Advanced Search). You can narrow results based on reading level, format and
Taking advantage of the many ways to narrow a search can save
hours while researching, shopping or just browsing.
There have many
articles written about how to use Google, (How
to Search Google Like a Pro) each with it's own twist. Take advantage
of these tips and you will be done searching in no time. Check out the other
articles in the link section.
Just for Grins
Wisdom of Supermodels
1. ON COURAGE: "They were doing a full back shot of me in a
swimsuit and I thought, 'Oh my God, I have to be so brave. See, every woman
hates herself from behind.'" -Cindy Crawford
2. ON POVERTY: "Everyone should have enough money to get
plastic surgery." -Beverly Johnson
3. ON PRIORITIES: "I would rather exercise than read a
newspaper." -Kim Alexis
4. ON HEREDITY: "My husband was just OK looking. I was in labor
and I said to him,' What if she's ugly? You're ugly.'" -Beverly Johnson
5. ON PARADOX: "Sometimes I get lonely, but it's nice to be
alone." -Tatjana Patitz
6. ON INSTINCT: "If I'm making a movie and get hungry, I call
time-out and eat some crackers." -Carol Alt
7. ON OCCUPATIONAL HAZARDS: "I tried on 250 bathing suits in
one afternoon and ended up having little scabs up and down my thighs, probably
from some of those with sequins all over them." -Cindy Crawford
8. ON THOUGHT: "When I model, I pretty much go blank. You can't
think too much or it just doesn't work." -Paulina Porizkova
9. ON VERSATILITY: "I can do anything you want me to do so long
as I don't have to speak." -Linda Evangelista
10. No matter how hard we tried...we could not come up with
Links of Interest
Contact: PPP Design
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