Back to the Basics
Do you remember when a business would offer free coffee and cookies for a
day? It was a simple, inexpensive concept but it worked. Businesses still do
this when there is a grand opening or business anniversary, but many businesses
used to do this once a quarter or even once a month as a way of showing customer
What about free promotional gifts for each customer? This is another almost
forgotten marketing technique. A business would give a free item to each
purchasing customer. The give-away may have been a calendar a cup or a cap, they
weren't expensive gifts but they generally displayed the company name and logo.
These techniques have not disappeared all together; there are modern variations.
For example, the free coffee and cookie idea has been modified by some in a
rather unique way. A business owner works out an agreement with the owner of a
popular coffee shop. The business owner invites all of his or her customers and
from 8:30 to 9:30 on Wednesday morning the business owner pays for coffee for
everyone that stops by the coffee shop, whether they are an existing customer or
not. The business owner spends the hour at the coffee shop greeting customers
and meeting new ones.
Many businesses mail a promotional calendar or gift to their customers as a
Christmas or holiday gift. People appreciate the attention and the free gift.
Promotional items have become more expensive but they are still a great way to
market your business. Your logo and business name are visible to all who see the
promotional item so the benefits of repetitive advertising are delivered each
time a customer uses the gift.