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Customer Retention (Part 4 of 4)

It is important that every business have a customer retention strategy. Much like creating a brand identity it is crucial that the strategy is clear and implemented company wide. A customer retention strategy consists of several steps that can comfortably be implemented in to a daily business routine.

Here are the basic steps:

1. Define what your companies goal is when a prospective customer first walks in the door. Do you intend to sell them anything at any cost, (If so, a customer retention strategy won't help) or would you rather build a long term relationship that provides satisfaction for both you and your new customer?

2. Once a purchase has been made, what can be done to enhance the sale for the customer? Follow up, extended service, quality service, information distribution, etc. You know best how to please your customers.

3. Define how you will reach your existing customers. Mail, newspaper, television, radio ads, weekly website blogs, direct to desktop marketing, Email, newsletters, and many other methods are available.

4. What information will you collect and how will you treat the information? Internet privacy policies have brought this question to the fore front.

5. What kind of training or information will be required to implement the strategy through out the company? Remember retention strategies must be known and implemented by everyone in the company for them to be effective.

6. And finally, what will it take to implement the strategy without substantially increasing costs, or disrupting current business?

Answer these questions and you will be well on your way to developing stronger, longer lasting relationships with your customers.

Netscape Browser 8

Netscape has a new tabbed browser, it is Netscape Browser version 8. You can find out more about it here.

Netscape Browser 8

Read a PC Mag Review of the new Browser here:

A few Features

• Netscape 8.0 warns you if you come across possible spyware sites, and automatically configures its settings to help protect you.

• Tabbed browsing has been expanded so you can open all of your favorite web sites in one window automatically.

• New Passcard Manager remembers all your screen names and passwords and can auto-fill that information on sites.

• Combine multiple toolbars and display rss feeds from toolbar. Book mark multiple tabs as group

• One click access to live content, get headlines, money, sports & entertainment news in the browser toolbar. Get live local weather.

• One click history, cookie & tracks removal or have them clear all at once when browser closes.

• Netscape offers a choice of the Gecko rendering engine (the same used by Firefox) or the IE rendering engine. You choose between them simply by checking a radio button.

Read reviews and research new browsers or browser versions before you download. Many people find that using a mix of browsers meets their needs better than just one.

Try FireFox, an open source, tabbed browser that offers several extensions or add-ons. FireFox is based on the Gecko Engine.

Checkout Maxthon, another free, tabbed browser with several available extensions. Maxthon is based on the IE Engine.

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Netscape Browser 8
Netscape's New Browser Version

FireFox
Open source, tabbed browser based on the Gecko Engine.

Maxthon
Free, tabbed browser based on the IE Engine.

MailWasher
Free Spam Filter Software

UCE@/FTC.gov
Forward particularly nasty spam here and file a complaint.

Federal Trade Commission
You can file a Spam complaint with the Federal Trade Commission. At the email address above.

 Reducing Spam

Are you sick and tired of all that unwanted Spam Email? Who isn't. Here are a few tips to help reduce the amount of Spam you receive.

1. Try a variant of your name for your email address. Many spammers use software dictionaries to create mailing lists, the dictionary relies on standard names and configurations. If your name is Bob Jones, try b3p1jones as your prefix instead of bjones. 

2. Create a spam trap. Create an additional account that you use only for signing up online. When your extra account gets flooded, you know that you can delete everything in it. You can even eliminate the account.

3. Try a spam filter. Mailwasher is free and allows blacklists and friends lists so you only view the mail you want. 

4. Be careful not to opt out of a Spam email offer. Often times this will increase your Spam because the Spammer now knows that they hit a valid email address.

5. Read Software License Agreements. Some software asks for your email address when you register, you may be turning your email over to a Spammer if you don't read the license first.