Watch Incoming Email!

W32.Swen.A@mm is a mass-mailing worm that is causing several problems. The worm uses it's own SMTP engine (mail server) to promote itself. The worm attempts to kill anti-virus and personal firewall programs running on a computer. It may come as an attachment and the To:, From, and Subject fields vary. These fields vary due to the fact that the worm can rip email addresses from your computer and randomly fill in the fields. This means there is no way to tell for certain where the mail came from.

One of the most devious ways that it presents itself is in the form of an email from MS Technical Assistance. It may claim to be a patch for Microsoft Internet Explorer, or delivery failure notices from qmail.

The easiest way to avoid the worm is to use common sense when opening emails and attachments. Do Not open unknown emails or attachments.

A typical extension for a W32.Swen.A@mm infected attachment may be .pif or .scr.

If you become infected with this worm try Symantec's removal tool at the following link.

Symantec Removal Tool

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Ad Techniques 

The seventh time is the charm! This is an old salesman's axiom that is almost impossible to prove. The idea is that a person purchases after the seventh contact. A contact may be a letter, an advertisement, a phone call or a personal contact. Of course some may buy on the 5th contact others on the ninth, but the idea is that you continue to make contact. 

After being in sales for 20 years I can attest to the fact that people have buying patterns. One customer may purchase every two years another every five. Paying attention to buying patterns may put you in the right place at the right time.

It isn't possible to keep track of who is exposed to newspaper, radio and television ads,  but what you mail to potential customers or hand out at your store can be tracked quite easily. Focus advertising campaigns so they compliment any mailings, email promotions, flyers, catalogs or handouts. Your website content should reflect the message given by other advertising media.

You may never know when a widget customer is contacted for the seventh time, but wouldn't you want it to be your widget ad that they receive when they are ready to purchase?

Fast Folders

 I recently stumbled across this little gem as I was searching the internet for some other program. Fast Folders is exactly what it says it is, a fast method to access specific system folders.

Do you use the same folder(s) again and again? Do you use Find Files or Windows Explorer to find the folders? Well, not anymore! Fast folders allows you to set specific folders as "fast folders". Instant access to your favorite folders from your system tray anytime with just a click.

FastFolder by BB is a background program which allows quick access to any of eight pre-selected folders from the system tray. It provides a fast way to navigate directories without requiring My Computer.

And it is free!

Try this link for your free copy.