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What is niche marketing and why is it so
important?
Most experts agree that the best way to have a successful
website is to choose a niche and market to that niche.
Focus on what you are good at. If you make widgets...sell
widgets! Find the niche you want to serve and market to that
niche. Establish a domain name such as www.widget.com and make
sure it is on all stationary, business cards, signs, emails
and promotions.
Advertise in Widget Monthly magazine. Send Press Releases to
Widget resellers, magazines and newsletters.
Create or have an email signature created that includes a link
to www.widgets.com. If you have company T-shirts, caps or
pens, include widgets.com on all of them.
Establish professional email accounts that announce your
business and website. For example: ceo@widgets.com .
Focus your marketing efforts so you reach people that are
interested in widgets. Don't waste time and effort trying to
market to a collectively larger audience when only ten percent
may be potential widget consumers.
Join news lists and forums related to your product and post
useful commentary not just ads. Expert commentary will drive
more people to your site than any ad.
The internet is a big place with sites that address almost
every topic, so it is important to focus your site and
marketing efforts at what you do best. |
Small Businesses Have Large Impact
Current political agendas often benefit by painting businesses
as evil corporations. A closer look at the details clearly
shows that small businesses have a bigger impact than larger
companies when it comes to job creation and employment. As a
matter of fact, in 2006, the National Federation of
Independent Business pointed out that "Small businesses
represent 99.7 percent of all employer firms, employ half of
all private sector employees and pay 45 percent of total U.S.
private payroll." The Federation further explains that, "Small
business has generated 60 to 80 percent of net new jobs
annually over the last decade."
Take a look around; are the small businesses that you do
business with each day "Evil Corporations"? It is easy to see
that the political focus is simply a matter of hyperbole. And
to add to the reasons why "attacking business" does not make
sense we can look to another statistic regarding small
business, "95% of small business owners are registered to vote
and 84% of us take the time to actually do so". It makes you
wonder why business is targeted doesn't it? I believe it comes
down to a simple equation, one that Willie Sutton the famous
bank robber supposedly broke down to it's root elements when
he was asked by a young reporter "Why do you rob banks",
the answer, "Because that's where the money is!"
(Willie Sutton later refuted ever having said this, but said
it made sense and he very well may have said it had he been
asked.)
I recently heard a statistic that piqued my interest but
didn't surprise me. The statistic said that our farm economy
is larger than the Fortune 100 Companies combined. Even though
small on their own, small businesses when combined make up a
very large part of our economy. With this in mind it shouldn't
surprise us when politicians seek to demonize business so they
can increase taxes, pass on unfunded mandates and pass
regulations to payback constituents; after all, "That's where
the money is!"
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Santa's Workshop is Online!
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Do you know someone who would like to send
and receive an email from Santa Claus? Well, now they can.
Click the link below and send the Jolly Old Elf an email and
receive one in return.
Santa's Online Workshop
Feel free to share the address with anyone that might enjoy an
email from Santa. |
