|
Holiday Preparation
Is your web site ready for the holidays? The holidays are the single largest sales season of the year and it is important that we are prepared.
It is crucial that we connect our "on the ground" promotions with our web site design. This doesn't mean we have to have the same promotions, sales or advertising, but we should make certain that what we are doing in our physical store doesn't conflict with what is on our web site. An online identity that is consistent with other advertising is the best way to promote your existing brand.
Take a moment before the holiday rush and make sure your web site is up to date and sending the same basic message as your physical store. This allows you to comfortably promote your web site during the busiest walk-in season of the year, which in turn gives you 24-7 advertising and your customers have another quality source for customer service.
The holidays are also an ideal time to
prepare for the New Year. Promote your web site in your
store or office and your customers will know they can beat
the holiday rush by getting online.
Offering special internet only sales is a
great cross selling technique. Special items or discounts
need to be advertised so customers can take advantage of
them when they visit or revisit your store or office.
In other words use the busy season to
promote your web site and it will pay dividends in the New
Year. |
A Few Items
There are a few items for
the "What's New" section this month so
let's get right to it.
Rumors Regarding AVG
Anti-Virus Untrue
There have been several
rumors bouncing around the internet that suggest the
Free Version of Grisoft's AVG Anti-Virus Software
will be discontinued at the end of this year. When I first
heard the rumor I must admit I was upset since we have
recommended AVG in this newsletter several times.
Thankfully the rumors are
untrue! Grisoft, the maker of AVG Anti-Virus software
is discontinuing the current Version 6 of it's award winning
software at the end of the year but they are offering a free
upgrade to version 7. The upgrade is available now so if you
currently use AVG you can follow the link below to update
your anti-virus software. It is important that you update
because support for Version 6 ends December 31, 2004.
I have been using the new
version for a few weeks now without problem and still highly
recommend the protection it offers.
Grisoft
AVG Anti-Virus Version 7
War Driving
Have you ever heard of War
Driving? Don't be surprised if you haven't. The term War
Driving is taken from an old computer term called War
Dialing. This is where a computer calls many, maybe
thousands of phone numbers to find out which ones have
modems connected to them. So what is War Driving? War
Driving is the act of driving around a neighborhood mapping
or collecting wireless networks or wireless internet
connections. If you have a wireless internet connection or
network you should read this article on the kare 11
television site and find out if your wireless connection is
safe.
War
Driving: Is Your Computer Safe?
Spy ware Arsenal
I stumbled across this excellent resource
for spy ware tools and removal, it is a beginners guide so
don't be intimidated by the list of software and
instructions. You may want to print the page from the link
below so you can follow along step by step.
Spy ware
Removal Guide
|
