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Multiple Audiences
While working on a home improvement project recently I
stopped to consider my next step. Two of our grown sons were
visiting and one of them entered the room from the door behind
me. I asked without looking up what they thought the next step
should be?
Our sons, like anyone
else, have different strengths, one is very good at rough
construction, another can handle the fine detailed work and
the third is very mechanical. At that moment I needed the one
with fine detail skills but since I hadn't looked first I
ended up with the one with rough construction skills. I
listened, although only half heartedly since I knew this
wasn't an area he excelled in. I should have posed my question
to the right audience.
A website can develop
similar problems as a business grows and expands its line of
products and services. The home page may address the needs of
many of your visitors but may not address the needs of others.
Take a moment and examine what your visitors may be looking
for when they arrive at your website. Is it obvious that you
offer what they need? If not, it may be time to modify your
home page so it can address each of your audiences.
If you have recently
added a new page to your website or added a new product line
to your business offerings make certain the item is referenced
on the home page of your site. If visitors can’t readily find
information about the item(s) they will move on. In most cases
a menu link will not suffice. Visitors want to know they have
arrived at the right place. Promoting product lines that
aren’t referenced on the home page of your site is like giving
out a phone book with every other name missing, your visitors
may not find what they need and will undoubtedly become
frustrated.
You can use bold headers
to highlight each major product line or service and link to
the appropriate content from there. Otherwise your visitors
will end up getting answers to questions they never asked. |
25 Hottest Urban Legends
Hottest urban legends currently circulating on the Internet
Have you received one of these hoax emails? You know the ones;
they have been checked out and verified at Snopes.com (The
definitive Internet reference source for urban legends,
folklore, myths, rumors, and misinformation.). Of course
nothing could be further from the truth. In my experience if
an email says it has been verified at snopes.com it is
probably a hoax.
Snopes.com is a reputable website that does a nice job of
researching scams and hoaxes, especially those of the email
variety. But if an email says it has already been checked out
at snopes.com it is probably because the creator would rather
you didn't go and check for yourself.
Snopes.com has a list of the 25 Hottest Urban Legends. Please
check out this list so you don't contribute to the tons of
spam that are sent each day. If you receive an email and it
seems fishy or to good to be true, or if the sender asks
you to send the email to everyone you know, visit Snopes.com
yourself and see if the email has been researched yet.
Here is a link to the
25 Hottest Urban Legends as researched by
www.snopes.com .
For some interesting news items you may want to read the "Odd
News", real news available from a link on the menu located on
the left side of the site.
Please welcome
Budwoods
Enterprizes Inc. to the PPP Design Family. Visit the
new website and check it out. |
