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Free
Marketing Methods There
are many ways to market your web site without spending a
penny. These methods won't drive millions of people to your
site over night, but they can generate a stream of
interested traffic.
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If
you bought a product that exceeded your expectations post
a review of that product at an online store. Many online
stores allow reviews whether you purchased the product
from them or not. At the bottom of your positive review
include your own web page address. Many stores allow this
as long as the web site is for general family viewing.
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If
you post authoritative information on a forum or
discussion board add your web site address at the bottom
of your post. Many forums allow you to add your URL in
your member profile and then it will automatically be
included with each post.
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When
you visit a web site that has a guest book and you
appreciate the content, look or feel of the site, leave a
message. A complimentary message followed by your web site
address will almost always count for at least one new
visitor to your site.
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Offer
testimonials about a product, service, business, or web
site with the condition that your web site address be
included if the testimonial is used.
Free
e-mail consultations
If appropriate for your business, free e-mail
consultations can generate new and repeat traffic to your web
site. This technique may also help to establish you as an
expert in your field.
Free
to Join Club
Start a club on your web site that is free to join. Offer
special discounts, information or tips to club members. You
may be able to collect e-mail addresses from club members and
add them to your mail list.
Hold a Free Chat Room Seminar
Contact the web master of any web site that offers chat
rooms and offer to host a chat room seminar on a topic relevant
to your business. Often the web master will promote the event
and include your web site address.
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Spoofed URLs
A spoofed URL is a URL or web site address
that looks like it is from a legitimate source but instead
hosts a fake or sham web site. These are often used by
people who unscrupulously seek to gather personal
information. Although this technique has been used for
awhile it is becoming more common. This scam is typically
set up by an e-mail that looks legitimate and asks you to
renew or verify information due to current security problems
at a legitimate web site. A link in the e-mail directs you
to a fake site that looks like the real thing, and may ask
for information ranging from your name and e-mail address to
credit card information.
We discussed this problem in a previous
newsletter but until now there was no way to determine if
the web site address was valid other than visually
inspecting the URL.
A new tool called "Spoof Stick"
is available for free at the link below. The site does a
great job of explaining how the tool works so I won't get in
to that here.
Spoof
Stick
E-minder
New
application at The New Denison
Links
Don't
ever forget that special day or event again!
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