This Issue:

Marketing Your Site
What's New
Hot Tip
Hot Links
Just for Grins

Website Design          Affordable Hosting          Hosting Plans       Custom Solutions

CD Business Cards        Business Promotional Tools      E-Commerce       Print Services

March  2010

Volume 97

 

Marketing Your Site

What's New ?

Do You Need A Map?

Recently I have stumbled across several websites where the navigation is lacking at best. Click a link to a page and the content is appropriate but when you are ready to move on several pages or sections of the website are not available to you. You have to navigate back to the page you started from to access some parts of the site. I hope this isn't a trend.

Simple navigation is a must with today's large modern websites. Many sites exceed 25, even 100 pages of content. Not being able to follow a simple path to all areas of the site is simply unforgivable. If your website designer puts you in this position, demand that the navigation be fixed. Confusing navigation leads to only one thing and that is people leaving your site earlier than necessary. This in turn generally costs you money.

Now, I am not saying you must have a link to every page of your site on every page but you should at least be able to navigate to any section of your site from any page. If your visitors can't find their way around your website why in the world would they do business with you?

Ecommerce has it right. Categorize and subcategorize if necessary but make every page accessible. Why do you think online stores do this? The answer is simple; if they can't find it they can't buy it!
 
Old Scams ~ New Again

A recent flurry of emails prompted me to write about two old email scams. While there is a constant barrage of spam and other unwanted emails these two cases can have a particular effect on a business.

The first is an old fashioned Phishing scam. This is when the bad guys create a website that looks similar to a reputable business website. The phony site at least looks professional enough to pass for the reputable business site. This scam starts when an email arrives and states that you need to follow a link and log in to your account with the reputable business. Once you login however the scammers capture your account information and can immediately access your account with the reputable business.

This is often a request to login to accounts with reputable providers such as PayPal, Authorize.net, 2CheckOut and Google Check Out as well as others. If you don't have an account with the company mentioned in the email it is obviously a scam.

If you do have an account with the business mentioned and are concerned with the email received you should avoid following the link offered and type the url of the provider in to your web browser. The link is often a variation of a legitimate providers url.

The second scam comes as an email most often stating that the sender is a domain manager or broker from the middle or far east. The email states that your domain and or intellectual property rights are at risk due to some other entity trying to purchase your domain or a variation. The person sending the email tries to sound as if they are only looking out for your interests. Ultimately they will try to pressure you into buying your own domain name as well as variations at inflated prices.

As with most scams it is best to ignore these types of emails, however, you may want to forward emails Phishing for log in details to the company that is being misrepresented.


We would like to welcome the United Presbyterian Church of Denison to the PPP Design Family. Their new website went live this week.

    Just for Grins    

Found On T-Shirts Worn In 1998

1. Filthy, Stinking Rich -- Well, Two Out of Three Ain't Bad
2. Upon the Advice of My Attorney, My Shirt Bears No Message at This Time
3. Frankly, Scallop, I Don't Give a Clam" -- seen on Cape Cod
4. I'm Not Suddenly a Dirty Old Man -- I've Been Practicing Since 1943
5. Just Give Me Chocolate and Nobody Gets Hurt
6. 60-Year-Old, One Owner, Needs Parts, Make Offer
7. "That's It! I'm Calling Grandma!" - (seen on an 8 year old)
8. Wrinkled Was Not One of the Things I Wanted to Be When I Grew Up
9. My Dog Can Lick Anyone
10. I Can't Wait Till Next Year....So I Can Party Like It's 1999!

   

Hot Links

Hot Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

Help Files and Tutorials
Tutorials provided by PPP Design and BT Computers LLC.

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

United Presbyterian Church
Visit their new website.

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Contact: PPP Design

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