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E-Learning
E-Learning is a great way to market your
website! Offer online tutorials, tips and classes on your
web site and the results may surprise you. A quick example
may demonstrate how powerful this approach can be.
A Home Improvement Store could offer
online classes each month with lessons regarding "Do
it yourself Home Improvements". A step by step
tutorial on the latest Paint Crackling Techniques could be
the first lesson. An advertisement for the E-Course could be
posted by the cash register, on the front door of the store
(entrance and exit), and included in other media
advertisements.
"Free Monthly Do It
Yourself E-Course on our web site."
Visit www.doityourself.com for
details.
This Month: Paint Crackling
Techniques!
Longer
courses can be split in to two or three months but be sure
to let your visitors know this is part one, two or three of
a series. This
technique will definitely help establish you as an expert in
your field and in addition it makes your store the "go
to store" for any lesson you place on line. .
E-Courses can be done as simple html pages, e-books, PDF's
or they can be complex, interactive pages with quizzes etc.
Microsoft Word documents can be used to make creation and
distribution of your lessons a breeze. Include an e-mail
link so your new customers can e-mail you with questions
regarding the course material. This
marketing method takes some time but it can generate huge
rewards |
The New Denison Links
You should have received an e-mail
regarding the improvements to Denison Links. If you haven't
had time to visit the site yet, give it a try.
Denison
Links
Each site created by PPP Design will have
a free banner ad displayed on Denison Links. The banner ads
rotate randomly so each site ad should receive similar
exposure. Every banner is linked to it's respective web site
offering visitors a quick link to your site. We made Denison
Links content family friendly to avoid any "site
association" problems.
A marketing technique we have often
discussed in this newsletter is reciprocal links (links to
and from other quality sites). If you check for Denison
Links on Google we currently place in 3 of the top 5 spots
(Denison, TX has the top two). On Yahoo, we are ranked
second and third in the search results. These rankings give
us an opportunity to leverage Denison Links and hopefully
boost traffic to all of our sites.
We started promoting Denison Links in
print and other media as well as developing new content for
the web site. New content additions are already in the works
and should help in promoting Denison Links as a valuable
area resource.
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