Low Risk Marketing
Many new small businesses today believe they need to spend
thousands of dollars on marketing each year to generate sales.
This simply isn't true. We will take a look at a real world
example and explain how a new business can be marketed without
spending a fortune.
A new flower shop opens and can choose to blanket their market
area with television commercials, full page newspaper ads and
other small business budget busting advertising that has no
guaranteed return. Inexpensive advertising has no guarantee
either but it won't break your budget.
The new flower shop could run several small classified ads
that point to a website and let the website fill in what is
lacking from the classified ad. Mailers could be sent to
funeral homes, churches, bridal boutiques etc to remind people
to consider your business when they are in need of flowers.
Offer discounts to attract new business and provide superior
customer service to get them to return.
Lists of business owners and leaders are not difficult to get
a hold of. Contact companies with discounts aimed toward
secretary’s week and other company rewards. The Flower shop
could offer a reminder service for important dates such as
birthday’s, anniversaries and other special events.
None of these ideas will break the bank and all have the
possibility to generate business on a consistent basis. You
can avoid the risk of costly marketing and get your business
off the ground with out being buried in debt.
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A Fond Farewell to "The Spark" Several years ago
David Filo and Jerry Yang, founders of Yahoo! assembled a team
of editors (for lack of a better description) to search the
internet for new and interesting topics. Over 50 "Editors have
made over a 1000 posts that range from heart felt to funny and
some might even be considered outrageous. In December 2010
the group bid a
fond
farewell. You can read the article titled "A Fond
Farewell" by scrolling about halfway down the page.
Oddly enough, there seems to be current posts to the page
that are dated 6 months after the farewell. Some things never
die. You can view "The Spark" archives
here.
The7one2 is here! KDSN RADIO has started a website
named "the7one2" after the area code for the area.
The7one2 is an informational directory built for
visitors to use and customize as their own home page. The
directory accepts submissions of news feeds, video tutorials,
area links, weddings, area celebrities and more so a visitor
can personalize the site.
Visit www.the7one2.com
to find out more. |
