Marketing Your Site

What's New ?

 Super Bowl! Super Bucks!

Thinking about purchasing an ad during the Super Bowl? If you are, prepare your self for sticker shock, a 30 second spot will cost $2.7 million dollars this year. But you do get to reach 90 million potential customers. Experts say that a commercial viewed as a hit during the big game can generate millions of dollars in sales for the advertiser, an ad viewed as a clunker can be devastating.

What is interesting is that most advertisers still love the internet for its ability to deliver measured results and target audiences by visitor segments. But to date only television and major events such as the Super Bowl, the Olympics and major award shows have been able to generate the number of viewers that garner multi million dollar ad spots. Advertisers still use the internet to confirm advertisement success by monitoring the climb in visitors to a website after an ad is broadcast.

In essence the internet has become a measuring stick that wasn't available 15 or even 10 years ago. As well as being able to measure results in a timely fashion, the internet also allows for off-web advertisements to promote a brand and let the website do the rest. You often see ads that feature a few highlights and attempt to drive viewers to their website for additional information or even to close the sale.

If people spending millions of dollars on advertising know that it works, why wouldn't we promote our businesses in the same manner? Of course we don't have to spend millions on a Super Bowl ad but why not feature highlights in our advertising and use our websites to follow up with consumers and measure results.

Utilizing the same strategies employed by Super Bowl advertisers could result in some super bucks for you as well.

Six Years and Counting!

This issue is the first of our 7th year of publishing a monthly newsletter. It's hard to believe but time sure flies when your having fun! We have changed the format a little over the years, but not a lot.

Now we would like your input. Is there something you would like to see us cover in our newsletter? Of course we will continue with marketing tips for your website, that is what we do. However, if there is something you would like to see us address as a monthly topic we would like to hear from you. Is there a section of the newsletter that you feel needs improving, let us know, but be gentle.

We try to make the newsletter a quick read, so keep that in mind when you suggest topics.

Have you visited the Marketing FAQ on our website lately? If not you may want to visit again now. We have added several new FAQ over that past few months and the existing FAQ have been read over 33,000 times as of last October.

This can be a resource for quick marketing tips that may enhance your website. Check it out when you get a chance.

Marketing FAQ

County Hills Condos is a new addition to our portfolio. You can view a few photos of the new Condo's and check out all of the other amenities they offer. More photos to be added soon.

RW Snyder Guns & Gunsmithing has expanded and added an online store. Visit the website and view their custom work and an array of scopes.

    Just for Grins    

Deep Thoughts by Jack Handy (Remember Him?)

1. If you ever drop your keys into a river of molten lava, let'em go, because, man, they're gone.
2. If trees could scream, would we be so cavalier about cutting them own? We might, if they screamed all the time, for no good reason."
3. To me, it's a good idea to always carry two sacks of something when you walk around. That way, if anybody says, "Hey, can you give me a hand?" You can say, "Sorry, got these sacks."
4. If you lived in the Dark Ages and you were a catapult operator, I bet the most common question people would ask is, "Can't you make it shoot farther?" "No, I'm sorry. That's as far as it shoots."
5. If a kid asks where rain comes from, I think a cute thing to tell him is, "God is crying." And if he asks why God is crying, another cute thing to tell him is, "Probably because of something you did."
6. If you ever catch on fire, try to avoid seeing yourself in the mirror, because I bet that's what REALLY throws you into a panic.
7. To me, boxing is like a ballet, except there's no music, no choreography and the dancers hit each other.
8. I hope if dogs ever take over the world and they choose a king, they don't just go by size, because I bet there are some Chihuahuas with some good ideas.
9. If you go flying back through time and you see somebody else flying forward into the future, it's probably best to avoid eye contact.
10. I can picture in my mind a world without war, a world without hate. And I can picture us attacking that world, because they'd never expect it.

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

Crawford County Coupons 
Free Coupons from Crawford County Area Businesses

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

TrueCrypt
Free Open Source Data Encryption Program

Marketing FAQ
PPP Design Marketing FAQ Database

County Hills Condos
New Condo Project on South Main in Denison

RW Snyder Guns & Gunsmithing
New Online Store Featuring Custom Gunsmithing and Scopes

TrueCrypt

Many experts agree that the only way to truly secure data is to encrypt it. TrueCrypt is a free, open source encryption tool that not only allows you to encrypt a hard drive but also allows you to encrypt data on a flash drive so if it is lost or stolen you are protected.

Although it requires an administrator account to set up an encrypted file, you don't need to be an administrator to mount the encrypted container later on.

According to the FAQ on the TrueCrypt Web site, as long as you create an encrypted container on one part of the Flash drive, and put TrueCrypt on another part of the drive (i.e., not in the container), you should be able to access the data.

If you have data you want to protect give TrueCrypt a try.

TrueCrypt