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A New Sales Representative
Think of your website as a sales representative. This poor
fellow has to work 24 hours a day - 7 days a week! What is
your sales representative doing right now? Is he/she guiding
people to your store or office. Is he/she answering questions
for prospective customers. Is he/she informing visitors of
sales, events or opportunities? After reviewing many of your
sites I would have to say the answer to these questions for
the vast majority of you is yes. That's great, that is exactly
what you would want a sales representative to do.
But how many of your "sales representatives"
are telling visitors about old products, old sales or worse,
old lower prices. If a sales representative was doing any of
these things you would immediately tell him/her to update
their sales pitch. You would never allow a sales person to
knowingly state outdated facts. But many websites do! Why? It
is usually a matter of oversight. The old data was overlooked
or forgotten Have any of you forgotten to
introduce your "sales representative" to prospective
customers? Does he/she stand in a corner without anyone
knowing that he or she is a tremendous resource for business?
People visit and he/she stands idly by without an
introduction. We can introduce our sales representatives by
promoting and advertising our websites. Then and only then can
our "sales representative" go to work for us.
Our 24 hour a day - 7 days a week "sales
representatives" are ready to go to work and help us promote
our individual brands. Would you hire a sales representative
and never put them to work? |
Yahoo Personal Finance
Yahoo has added a Personal Finance section to the already
popular Finance section. The Personal Finance section has
information about Banking and Budgeting including news
stories, expert advice, How-to-Guides, Tools and Videos.
That's not all though, there are sections relating to Career &
Work, College & Education, Family & Home, Insurance, Loans,
Real Estate, Retirement and Taxes. Each section offers it's
own tools and resources.
With a background in insurance and finance I was impressed
with the number and quality of the tools offered at Yahoo
Personal Finance. This is a full fledged resource with
something for almost every age, income or net worth. You will
find resume advice under the Career & Work category,
Alternative minimum tax information in the Tax category,
teaching your children the value of money in the Family & Home
section as well as tons of insurance and loan information
under their respective categories.
What impressed me the most however, is the number of quality
calculators available on Yahoo Personal Finance. There are
well over 50 calculators available including mortgage and loan
amortization, insurance calculators, budget calculators, tax
and IRA comparison calculators. The list goes on and on. I
tried several of the calculators and compared the results to
industry calculators I picked up over the years and there was
no difference, the results were concise and accurate.
Stop by and bookmark the
Yahoo Personal Finance section, you never know when you
might need these tools. |
