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Stress
the Benefits!
Stress product benefits,
not product features. Visitors to your website really want
to know, "What's in it for me?"
Answer this question by
stressing the benefits of your product or service instead of
outlining it's features.
A great example of this is
Life Insurance! Try selling life insurance by telling people
about the companies contractual obligation, mortality rates
and its financial reserves. Although each of these features
are true of life insurance, you won't sell many policies by
stressing these. Try stressing the benefits instead. Life
insurance will provide your family with the cash they need
to pay immediate expenses and the income they require to
maintain their current lifestyle. Which one is more appealing?
Of course, your product or
service has it's own features and more importantly it's own
benefits. Stress the benefits of your product or service on
your website and visitors will show more interest.
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Microsoft Antispyware
Microsoft
is offering a beta version of a new Anti Spyware tool. A
beta version is simply a "first issue" or
"testing" version of a soon to be released
product. The beta version is set to "expire" in
July of 2005 but that doesn't mean it won't be free beyond
that date.
The program
will scan your system for adware and spyware as well as
malware (malicious products disguised or represented as
useful). It will update automatically if you choose and it
provides real time protection against nasty little
installers and downloads.
If you
would like to try the software it can be downloaded
here:
Microsoft
Antispyware Download
This download is available
when running genuine Microsoft Windows. There is a very
brief validation process which checks your Windows
Version to make sure it is not pirated, then you are
directed to the download.
Micrsoft Antispyware
appears to be a nice addition to any antispyware arsenal.
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