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Three Promotional Strategies for
Marketing Your Website Before we get to
the three promotional strategies, lets take a look at your
market first. Place your advertising where potential clients
will see it. Ask yourself these
questions about your target market… Where
do they go?
What do they read?
Who do they do business with and talk to?
What do they like to do in their spare time?
What are their hobbies or interests?
Where are they likely to see or hear your promotions?
If advertising is used in the wrong place your target market
may never see it and you will have wasted time, money and
effort. After you have answered these
questions apply the following three promotional strategies to
reach your target market. Tell Every One!
Let People Know. Word of Mouth is often the best marketing
tool. Tell your friends, family, co-workers, employees,
suppliers, sales people, neighbors, tell everyone about your
website. The more people that know about your website, the
more likely it is that a potential customer will hear about
it.
Take Advantage of Free Publicity
Join the Chamber of Commerce and other Community
Organizations, many offer networking opportunities, discounted
advertising, and free business directories. If your company
does something out of the ordinary let area press outlets know
about it. Many small to medium size news papers, radio
stations and TV stations are looking for "Local Business Does
Well" and "Human Interest Stories". Write
Articles, Newsletters and How to Columns
If you have been in business for a few years you already
know more about topics concerning your industry than everyone
else does. Your expertise is what people really want to
purchase, otherwise sales would all be completed online or
through mail order. Offer your articles to area newspapers,
post them on your website and submit them to trade magazines.
This is fantastic publicity and all it takes is time and a
spell checker. Use these inexpensive
strategies and you will be well on your way to marketing your
website successfully.
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PPP Design is New
Well not really, but our website is. PPP
Design has a new look and a few new functions.
The new website content is similar to what
we had before with a few revisions, additions, and changes.
Our "Request A Quote" form has gone through
a major overhaul. It is a little more user friendly and easier
on the eyes. It also asks more brand identity questions, and a
question regarding mobile optimization has been added.
The site map has been re-done for easier
navigation and a few new Marketing FAQ have been added to the
site as well..
Other than the new look, the Website
Marketing Checklist has gone through the biggest change. The
Marketing checklist is now broken in to categories and new
questions have been added. Each category is scored
individually, offering a more precise look at Website
Marketing strengths and weaknesses. A total score is also
calculated so you have an idea where you are at in your
overall marketing efforts. The checklist only takes about five
minutes to fill out and your results are displayed
immediately. Check it out at the link below.
PPP Design Marketing Checklist
Pay Online with PayPal®
is another new addition to the PPP Design site. We have had
more requests for an online payment option lately and thought
this would be the most convenient way to address this need.
There is a simple form on our end and then you will be
transferred to PayPal® for secure
payment options. PayPal® has "relaxed" it's member only policy
and now everyone can use their secure services.
Visit the
PPP Design
Website to see all of the changes. |
