Miscommunication is the first step in building tensions in
business relationships. Often miscommunication is caused by
the lack of a response or an inappropriate response from one
business to another. Avoiding communication gaffes is not
always under our control and often leads to lost sales or
disagreements that could have been avoided. A recent study
showed that in 2009 19.9% or about 20% of all commercial
emails went undelivered. That is one in five business emails
that didn't reach its intended destination.
Imagine this scenario: John at XYZ Company sends an email to
Mark at ABC Company that states. "We will have met all
deadlines by February 4th and expect to complete the project
by February 10th." Mark from ABC responds, "Is there any way
we can get this done by February 5th, this is crucial to our
product rollout." But Mark's email never gets delivered to
John. A few days later, assuming Mark is O.K. with the
February 10th completion date, John sends out another email
saying, "I am certain you will be happy with the final
results, we will have no problem completing the project by
February 10." What happens next? Mark thinks John has
completely ignored his request for an earlier completion date.
John is totally oblivious to the fact that his last email
probably infuriated Mark. While both parties are trying to
communicate in an appropriate manner a communication device
has let them down.
How can miscommunication like this be avoided. If email is
being used to communicate in commercial transactions it is
important to use and accept read receipts. This informs the
sender that an email sent has been received. If no return
receipt ever arrives the sender knows there may have been a
breakdown in communications. The sender can send the email
again or call to make certain the information arrived. This
simple strategy can alleviate the bulk of miscommunication
caused by email transfer of business information. A read
receipt also helps determine whether or not someone is
responding in a timely manner. If I send an email late
Thursday afternoon and do not receive a return receipt until
Monday morning, I will understand that the person did not
receive the email until Monday and that is why the person did
not respond on Friday.
Email communication has it's advantages, fast, low cost and
unlike the telephone it is easy to attach documents but it
shouldn't be relied on with out procedures in place to assure
delivery or you may just be missing part of the conversation.
Are You "Near Me Now”?
You have probably seen the cell phone service commercial where
the question, "Can You Hear Me Now?" is repeatedly asked. It
was and still is a very effective ad. Google has rolled out a
service available to IPhone and Android Users that is
reminiscent of the prolific ad. The service called "Near Me
Now" allows these smart phone users to select a category and
search for businesses near them at that moment.
“Near Me Now” requires that you let Google identify your
location, many wonder what exactly this means but it is
assumed that you must enable Google's "My Location Feature".
Once your location is identified you will see your location
and a "Near Me Now" link on the Google Mobile home page.
Select a category from Restaurants, Coffee Shops, Bars, ATMs,
Banks and more. Drill deeper for reviews, hours of operation
and more info like that found on Google Maps.
Clicking the "Browse More Categories" link activates Google
Local Search, a service rolled out last fall. Local search
helps find other businesses like service stations, theaters,
malls and more. Selecting the "Explore Right Here" option
allows you to browse what Google considers the most popular
locations in your current area.
Some small businesses are concerned that the service will
exclude them but as always great service, an up to date
website, and quality business practices will win out in the
end. Currently available in the United States only and limited
to specific OS versions of IPhone and Android, the Near Me Now
service is a promising service that may forever change search
for smart phone users.
Remember last years Rewind to the 50's event in Denison?
Well, this years Rewind Event is
Rewind to the 60's. The day long event takes place
June 19, 2010. Check out the tentative schedule using the link
above or the link on the home page of
Exercise Or Not To Exercise
1. My grandmother started walking 5
miles a day when she was 60. She is now 97 and we don't know
where she is.
2. The only reason I would take up jogging is so that I
could hear heavy breathing again.
I joined a health club last year, spent $400. Haven't lost a
pound. Apparently you have to show up.
4. I have to exercise early in the morning before my
brain figures out what I am doing.
5. I don't exercise at all. If God meant us to touch our
toes, he would have put them further up our body.
6. I like long walks, especially when they are taken by
people who annoy me.
7. I have flabby thighs, but fortunately my stomach
8. The advantage of exercising every day is that you die
9. If you are going to try cross country skiing, start
with a small country.
10. I don't jog - it makes the ice jump right out of my
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