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Search Engine Friendly Websites
How friendly is your site when it comes to
the Search Engines? This is an important question since most
people still find websites through the use of one of the major
search engines. PPP Design optimizes your website and submits
your site to around 40 of the major search engines. But we
can't stop there. It is important to keep up with search
engine changes.
Search engines are constantly refining the
methods they use to rank websites. Each search engine uses
their own methods so it can be difficult to determine what
steps to take to maintain quality rankings.
Here are a few things you can do to keep
your website in optimal shape for the next search engine
spider that visits your site.
1. First and foremost make sure your
content is current and relevant. If
your website is out of date, update it.
2. Review your meta tags. Right click
and choose view source to see the meta tags on your
site. (In the header you will find a Title, a Description and
Keywords.) Start with the home page and determine
whether or not the three meta tags still match with the
content of the page. This is called
keyword relevance. Do you find the words in the Title,
Description and Keywords in the text of the page? (Not every
word but many). Check each page and let us know if
things have changed substantially. This is very important on
self administered sites.
3. Visit your links page and determine
if the links are still appropriate, are you linked to quality
non- competing businesses? Add additional links when possible.
4. This tip may or may not help you
with search engine rankings, but it certainly can't hurt.
Review each page and determine how many times you refer to
things from your point of view instead of from the
perspective of your visitors. Look for terms like Me, Us, We
etc. and think of ways to say the same thing using You, Your
etc. For example: Instead of "We can help, Call us
for more information." Try "You can benefit by calling for
this informative guide." Sometimes the first
person reference is unavoidable, but changing to a "You"
reference whenever possible will make your site more
visitor friendly.
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Recent U.S. Postal Service Change
If you have an online store and use U.S.P.S. shipping rates
you probably received a letter or email in the last few months
describing major changes with U.S.P.S. online services that
may effect your online shipping calculations.
Don't despair, it appears the changes will not effect the
online shipping module. We will keep a close eye on this issue
but at this time you can rest easy knowing that through rain,
sleet and snow your shipping rates will be calculated.
Welcome BT Computers LLC
to the PPP Design Family. Many of you already know Bob & Tim
because you are reading this newsletter on a BT Computers
System. For those of you who have never had the pleasure of
meeting Bob & Tim you can stop by their new website or their
new office and find out more about
BT
Computers LLC.
Happy Labor Day!
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