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Customer
Retention (Part 3 of 4)
In part three of our customer retention
series we will look at tried and true methods that build
lasting relationships that are both satisfying and
productive.
A book I read years ago titled "The
Worlds Greatest Salesman" defined in simple terms the
necessary steps to retain valuable customers. The book was
written about Joe Girard, known as the worlds greatest
salesman by the Guiness Book of World Records.. Mr. Gerard
was a car salesman, not your everyday car salesman, but a
car salesman that sold more cars than any other salesman on
record.
The "Worlds Greatest Salesman"
took simple direct steps toward customer retention. Early in his career, Joe learned the Most Important lesson in selling... You have to build relationships.
He started his customer retention strategy the moment he met
a prospective customer. He treated everybody with respect
and courtesy. Joe took a genuine interest
in that person and their family, constantly trying to
develop a trust in and with that person.
The "Worlds Greatest Salesman"
sent everybody a unique card or letter, and sent them every single month! These weren't high pressure sales letters, just friendly reminders. His thinking was that when someone wanted to buy a car, the first name that came to their mind was Joe Girard.
Mr Gerard kept detailed records of his customers family,
birthdays, anniversaries, and buying patterns long before
the dawn of the so called information age. He used this
information to satisfy his customers. Joe Girard became the
best automobile salesperson in the world because he
consistently practiced building relationships!
If these techniques worked for the
"Worlds Greatest Salesman", they should work for
each of us with modifications to suit our specific industry.
Next Month: Customer Retention, Pulling it
all together.
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Key-logging Detection Do
you have a key-logger on your system? A key-logger is a
hardware or software tool that records keystrokes and other
actions on a computer. Key-loggers can be much more
destructive than Spyware due to the active collection of
information on your machine. Many key-loggers even take
snapshots of your screen at specified periods, allowing the
person behind the key-logger to see what you see. Sound
scary? Key-logging
has many legitimate purposes, such as, monitoring corporate
computer use, keeping an eye on children's surfing habits and
others, which means that key-loggers are not detected by
anti-virus programs. Key-loggers
can be placed on a system through the use of a Trojan,
directly within installed software, or by an individual with
access to your computer. Key-loggers typically keep a Log file
and either send the log via email or through the use of other
remote services. Hardware
key-loggers are attached directly to a computer, generally
where the mouse is connected to the hard drive. Software
key-loggers can be installed and go undetected unless unless
special tools are used to monitor your system. A
free tool is available called KL-Detector, you can find out
more by following the link below. KL-Detector
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machinery auctions. Visit their new website to find out more. Carroll Machinery Auction
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