Which Direction is Your Marketing Going?
A recent study shows that in bound marketing leads cost 62%
less than out bound marketing leads. Sixty two percent less,
that is an astonishing figure. But what is the difference
between in bound and out bound marketing?
Telemarketing is a prime example of out bound marketing. Leads
initiated by a company without invitation from the consumer
are out bound marketing leads. An example of an inbound lead
would be someone who visits your website due to a search or
other activity and either requests information, visits your
physical location or contacts you. Can you see the advantage
of one over the other?
The website visit is a pre-qualified lead where the
telemarketing call is not. Sure the telemarketer may have
received the persons name as someone interested in their
product or service but the difference is in who initiated the
action.
When you take an analytical look at the processes behind each
consumer contact it is easy to see why in bound marketing
leads are so much less expensive. So, creating opportunities
that drive in bound marketing leads can not only be productive
but cost much less to generate.
This backs up the philosophy that building your brand and
creating goodwill through customer service and community
efforts will, in the long run, create greater returns than a
more direct approach. Building client relationships takes time
but has the potential to generate more sales at less cost. |
Adobe Offers Patch for Critical Vulnerability. If you
use Adobe Reader to view PDF files you may want to update the
Reader program. A recent vulnerability exposes your computer
to risk of being taken over by malicious users. Watch for PDF
and or Flash files embedded in Word documents, excel sheets
etc.. Especially when these files arrive as attachments via
email.
“There are reports that one of the vulnerabilities,
CVE-2011-0611, is being actively exploited in the wild against
both Adobe Flash Player, and Adobe Reader and Acrobat, as well
as via a Flash (.swf) file embedded in a Microsoft Word (.doc)
or Microsoft Excel (.xls) file delivered as an email
attachment targeting the Windows platform,” the company
stated in a security advisory."
Windows users can update the program here:
Windows
Adobe Update
Mac users can update the program here:
Mac Adobe Update
If you have trouble choosing an option here try:
Alternate Adobe Download
Adobe Reader for Unix and Android don't appear to be
affected. |
