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Does Your Website Focus on Features or
Benefits?
Does your website focus on the features of your product or
service or does it focus on the benefits? Many people don't
recognize the difference. The difference between focusing on
the features of your product and promoting the benefits your
product offers are huge! Many of the websites we visit tout
the magnificent attributes of the wonderful products and
services they offer their visitors. Although every single word
may be true we often find ourselves yawning then moving on to
another website. Subconsciously we understand the difference
between features and benefits but we don't always apply the
lessons we have already learned.
Did I say, already learned? Yes I did! We all learned the
difference between features and benefits years ago, most of us
learned about them as small children. Don't you remember? "Eat
your vegetables, they are healthy for you," wasn't exactly the
most motivational speech we ever heard. That is because the
fact that vegetables are healthy for us is a feature of
vegetables, not a benefit that is readily recognizable to a
small child. Now try, "Eat your vegetables and you will grow
up to be big and strong." This is a much better motivator and
one that offers a benefit that many small children understood.
Try this one, "Eat your vegetables and then you can have
desert." Now there is a benefit we can all relate to. Mom and
Dad instinctively understood that the features were important
but it was the benefits that closed the deal.
Consider the features of your product and or service, what
benefits do they create for your customers? That is what your
visitors want and need to hear about. The fact that you offer
a nice haircut for a reasonable price is wonderful, but when I
hear that I will look my best without cleaning out my wallet
that is when I set the appointment. |
Website Transfers Complete
Although it took a little longer than we
thought, all of the websites have been moved to the new
datacenter. A few people have commented that they notice the
difference in speed of the server. Beyond the speed and
capabilities, the security the new data center offers is great
when considering the current environment.
We would like to thank all of you once again
for being patient as the move took place and for helping us
with changed email passwords and other issues as we
progressed. With the move behind us it is nice to return our
focus to what we do best.
Although the move kept us busy, we didn't
stop developing new websites. We would like to welcome two new
additions to our portfolio.
Valley Bank of Mapleton
Serving your community since 1878
The City of
Mt. Angel Oregon
Content still in progress |
