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Killer Advertising!
Have you ever heard the phrase "Killer Ads" or "Magic
Sales Copy"? How about any other phrase meant to convince
you that there are secret marketing techniques and word
combinations that are magically successful?
People that use these types of phrases in an effort to get you
to advertise with them typically have only one thing in mind
and that is to kill your advertising budget.
There are legitimate marketing techniques and strategies that
have proven to be successful; however there is no magic wand
that assures success.
Honest, direct assessment of what your product or service can
do for your clients is the best method to employ. Save your
creativity for the methods used to deliver your marketing
message. Stay consistent! Advertisements,
promotions, brochures, signage, business cards, flyers and
other media should all deliver the same basic message and
maintain your brand identity. Deliver what is
promised! Great marketing, the best promotions and the
slickest ad campaigns don't mean a thing if you don't deliver
what you promise.
Finally, service is the key to longevity.
Analyze any successful business and you will undoubtedly find
that service is the key. Delivering value at a fair price and
following up with quality service is the best way to build a
business reputation. |
LAN Drives
LAN Drive sound like some kind of new SUV
but it's not. LAN stands for Local Area Network and the Drive
represents an external hard drive used to add additional
storage.
External storage drives are not new but the
LAN Drive concept is. These drives connect to or through your
internet or network router to provide additional hard drive
storage space. We aren't networked in our office (for several
reasons) but we always wanted to be able to access at least
one common hard drive so we could share files quickly and
easily.
We purchased an external drive offering USB
and Fire Wire connectivity with the understanding that we
could both access the drive using either USB or FireWire
connections. The drive worked fine but we couldn't connect to
it at the same time.
We contacted our friends at BT Computer to
see if they new of a work around. After several solutions were
discussed Bob & Tim suggested we try a new external drive, and
you guessed it, it was the LAN Drive. We had a few initial
connection problems due to our configurations but Tim came to
the rescue and helped us connect to the new drive. ( It was
really a simple process made more difficult by our set up). We
have used the drive for about a month now and are thrilled
with the ability to access the drive simultaneously and
back-up our systems automatically to an external hard drive.
The LAN Drive offers a secure reliable way
to share an external drive through your router, whether you
are networked or not.
RW Snyder Guns & Gunsmithing is the newest
addition to the PPP Design Family. RW Snyder offers General
Repair and Customizing of Your Firearms
RW
Snyder Guns & Gunsmithing |
